Market Track Forms Integrated Analytic Alliance with Nielsen to Connect Feature Ads to Sales

Feature Sales Advisor™ Integrates Two Powerful Data Sets for Richer Insights as Part of the Nielsen’s Connected Partner Program

CHICAGO--()--Market Track, LLC, a leader in advertising, eCommerce, brand protection and promotional intelligence solutions, announced today that it has formed an analytic alliance with Nielsen to market a new integrated product called, Feature Sales Advisor (FSA) that works within Market Track’s FeatureVision™ platform. FSA brings together Nielsen product sales data with Market Track’s feature ad data and integrated SaaS solution so mutual clients can quickly see how feature ads are performing and how they stack up against their competition.

FSA will provide clients with deep insights into what ads were deployed; how well they performed by mapping them with sales and seeing how they compare to competitor activity. By aligning sales data with detailed views of feature ads, the granular data that comprises the ads, and deep analytics within the interface, companies can quickly derive actionable insights.

FSA can be utilized as a standalone solution or in conjunction with Nielsen Sales Effectiveness Models, Tools and Consulting to easily analyze the effectiveness of existing ad attributes against sales to help with future ad planning for maximum sales impact. Clients will also be able to view ad performance over time to determine optimal ad characteristics (placement, offer type, ad type, etc.) and make better decisions around annual planning, seasonal reviews or competitive deep dives.

This integration will bring companies more efficient and actionable promotional analytics, which will ultimately lead to more informed promotional advertising decisions by being able to standardize metrics, scorecards and data visualizations across sales teams in this easy to use platform.

“We’re delighted to be a part of Nielsen’s Connected Partner program. The combination of Market Track’s powerful data integration software and industry leading promotional information with Nielsen’s sales data enables brands to more completely understand the impact of their promotions and empowers brand sales teams to more effectively engage with retailers and lead their categories,” said Dennis Moore, President of Market Track. “By merging Nielsen product sales data with Market Track feature ad data in one turnkey solution, our clients will be able to spend less time on data management and more time analyzing their promotional ad effectiveness.”

The Nielsen Connected Partner Program is an industry first solution for companies servicing the CPG and retail industry. This Connected Partner Program enables partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and data sets at scale. Nielsen’s CPG data is the DNA of this program and is the most robust retail and shopper information available in the world. Through a mutual data source, the Nielsen Connected Partner Program ultimately will enable Nielsen clients and partners to easily bridge their insights and harness the data necessary to net mutually beneficial results.

About Market Track

Headquartered in Chicago, Illinois, Market Track is the leading provider of subscription-based advertising, brand and pricing intelligence solutions in North America. Through monitoring trade and promotional advertising, pricing and e-commerce activity, brand protection and competitive advertising activity, Market Track provides the most comprehensive coverage of key media channels available. Market Track’s solutions enable advertisers, agencies, retailers, and manufacturers to efficiently monitor and analyze causal data, creative execution, and ad spending to maximize the value of their marketing campaigns. Clients use Market Track’s SaaS solutions to determine how competing retailers, products and brands are being advertised, priced and promoted both in-store and online. The company’s granular creative assets and data cover nearly every retail trade class, product category and media channel. For more information, please visit, www.markettrack.com.

Contacts

The Pollack PR Marketing Group
Stefan Pollack/Megan Gallagher
(310) 556-4443
spollack@ppmgcorp.com
mgallagher@ppmgcorp.com

Contacts

The Pollack PR Marketing Group
Stefan Pollack/Megan Gallagher
(310) 556-4443
spollack@ppmgcorp.com
mgallagher@ppmgcorp.com