NEW YORK--(BUSINESS WIRE)--Isabel Isabel
The story
When Ruben Toledo first laid eyes on his future
wife, Isabel, they were both just 13 years of age. With her ebony hair
glimmering in high school Spanish class, it was, in the artist’s own
words, “Love at first sight." Isabel was not as clairvoyant, "I fell in
love with Ruben's art before I fell in love with him.” And 40 years
later, he still calls out to her, “Isabel, Isabel”. Almost as if she has
two sides to her, a soft echo of femininity combined with a fierce
warrior. Delicate, with a soft past, yet with a strength of character
that is heightened by profound and lasting love. It is that kind of love
that has been carefully infused into the olfactive quality of Isabel's
namesake scent.
Fragrance family
Spicy Oriental
The fragrance
Celestial. Inspired by a moon orchid, the
fragrance is both gentle and delicate, yet with a warrior in its depth.
A luminous watery floral fragrance with depth and texture that reaches
unfound places and stretches into the beautiful darkness of florals,
embraced by the weightlessness of the moonlight.
The notes
Violet, Night Blooming Jasmine, Gardenia Blossom,
Ashoka tree Flower, Myrrh, Sheer White Musk
The packaging
The glass, fondly referred to as
techni-artisan in concept, in that not only is the glass of superior
lasting quality, but the decoration technique is a rare and exquisite
process. The glass is first dipped in golden metal and then when set,
it’s placed by hand into the arms of a proprietary laser etching robot
that one-by-one, etches the window panels of the glass until it
resembles the gilded hothouse of Isabel’s dreams. Then a third process
of printing Ruben’s illustrations onto each bottle, all custom and with
painstaking detail.
The carton carries Isabel’s design signature and aesthetic by putting all the secret pleasures on the inside, making sure the woman who owns it will discover with joy that the inside is as rich, or even more so, than the outside, like many of her dress designs. And together with Ruben’s art, we find the violet beauty of the moon orchid is deeply illuminated.
“Isabel, Isabel”, nurtured by Isabel and Ruben Toledo as a labor of
love.
Effervescent. Romantic. And remarkably timeless.
The Products
2.5 fl. oz. eau de parfum spray: $52.50
.33
oz. rollerball: $16.50
Isabel Isabel by Isabel Toledo is now available exclusively at Lane Bryant stores.
#hothousebeauties
About Lane Bryant®: Lane Bryant® is the nation's leading women's special size apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 805 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.
About Isabel and Ruben Toledo:
ISABEL TOLEDO ENT. INC. was
launched in 1984 by newlyweds Ruben and Isabel Toledo. By 1991 they were
participating in both New York and Paris Fashion Week. The Toledo's
mounted their first exhibition at The Museum at FIT in 1997 titled
Toledo Toledo – A Marriage of Art and Fashion, accompanied by a book by
the same name. In 2005 the Toledo studio received The Cooper Hewitt
National Design Award for their work in fashion. The same year Isabel
Toledo received the prestigious Couture Council Award for Artistry in
Fashion. The husband and wife collaborative work was once again the
subject of both an exhibition and a Yale University Press publication
titled "Fashion From the Inside Out" in 2009. In a moment of great
significance, Isabel Toledo became a household name when first lady
Michelle Obama wore Toledo's iconic Lemon Grass lace ensemble to the
historic presidential inauguration ceremony of her husband Barack Obama.
The company is celebrating its 32 year anniversary as an independent
design house which has always produced and sold everything with an
Isabel Toledo label at their midtown studio headquarters in Manhattan's
Tin Pan Alley. In 2013, Isabel Toledo staged the first high fashion
runway show with her plus size collection for Lane Bryant and achieved
another Fashion First.