NEWPORT, R.I.--(BUSINESS WIRE)--Embrace Home Loans, a prominent leader in the mortgage industry, announced today that financial services industry veteran, Anthony Branda, has joined the national lender as its Chief Data Officer. In his role, Branda will build an integrated omnichannel platform to strengthen Embrace’s data intelligence to not only support continued growth, but also enhance the customer experience.
Under Branda’s leadership, Embrace will develop a new data infrastructure with more intelligence and customer insights for not only better data decisioning, but also to better support its overall mission of providing exceptional service. In addition, he will create a digital nervous system to communicate digitally with customers and prospects, as well as provide marketing automation to drive more customer outreach and increase acquisitions.
“It’s not just about technology or data for technology’s or data’s sake. It’s all about the impact,” said Branda. “My goal at Embrace is to build out the necessary capabilities internally to have the competencies to grow organically. We’re intelligently and methodically combining technology with big data to create a CRM that improves the customer experience, both online and offline. This digital nervous system is critical to engage with consumers through the channels they prefer and have the intelligence to make better decisions. It’s an exciting time and I’m glad to be a part of it.”
“We’re pleased that Tony has joined our team and confident he will bring a great deal of value to both our organization and our customers,” said Kurt Noyce, president of Embrace Home Loans. “It is critical to have the ability to quickly mine data to make better decisions and also provide an exceptional experience. Embrace has long been an industry leader in optimizing and modeling consumer data in effecting our marketing and sales initiatives. As those consumers shift their buying behaviors, Tony’s expertise and leadership will ensure we remain dedicated to preserving our customer-centric model in today’s digital economy.”
Branda brings nearly 25 years of experience working in customer intelligence and analytics for the financial services industry. He is a recognized industry leader with the ability to execute digital, direct and database marketing programs and all associated analytics. He has worked in executive roles at several large-scale national financial services organizations, including AIG, Bank of America, Citibank, RBS Citizens and Wells Fargo. Most recently, he served as CEO of CustomerIntelligence.net, a full-service marketing and analytics consulting firm that worked with several digital lenders and universities. Previous to that, Branda was a chief analytics officer for Citibank North America’s Consumer Bank, where he oversaw the retail and mortgage analytics center of excellence, staffed by 100 marketing and analytics professionals in North America and India.
Aside from his career accomplishments, Branda serves as an adjunct professor of digital marketing and customer intelligence at Pace University’s Lubin Graduate School of Business. Currently, he is pursuing a Doctorate in Business Administration in Marketing and Analytics.
To support this new initiative, Embrace Home Loans is currently expanding in both Rhode Island and New York. For information on open positions, visit www.embracehomeloans.com/about/careers.
About Embrace Home Loans
Founded in 1983, Embrace Home Loans is a direct lender for Fannie Mae and Freddie Mac, approved by FHA and VA, and an issuer for Ginnie Mae. Embrace Home Loans has remained a prominent leader in the industry, having helped hundreds of thousands of individuals and their families purchase new homes, lower their monthly payments and consolidate high-interest debt since its inception. With 80+ offices and licensed in 46 states and D.C., Embrace has been recognized seven times as one of the Best Medium-sized Companies to Work for in America by Fortune and four times as one of the Fastest Growing Companies in America by Inc. The company has also been recognized eleven times as one of the Best Places to Work in Rhode Island and as the Most Community Involved Company in Rhode Island by Providence Business News. For more information, please visit www.embracehomeloans.com.
