SAN MATEO, Calif.--(BUSINESS WIRE)--Cherry-pick Marketing, experts in digital marketing communications, has launched its first product in a series of strategic tools. Target Mixer Planner is the first color-coded marketing campaign workflow planner that easily identifies that your tasks are ‘online’, ‘offline’, ‘inbound’ or ‘outbound’ at www.targetmixer.com.
Research reports show it takes 6 to 13+ touches to gain a qualified sales lead. If all 13 touchpoints were a sales call or a banner ad, the conversion rate diminishes as the customer begins to tune out the repetition. However, a multi- or cross-channel integrated marketing approach is preferred 72% of the time by consumers with a 74% brand recall when the advertiser's integrated strategy was carried across mobile, TV and online. (PromaxBDA & Nielsen)
The Target Mixer Planner easily identifies with color, if your marketing campaign workflow is crossing over into other channels. Developer and founder Teresa Anthony stated, “I’ve seen client’s ability to output marketing tasks increase, however, are disappointed in their conversion results. Going back to the drawing board and laying a strategic campaign workflow first, will then allow them to test, optimize, and change it based on the results. This workflow becomes their own unique marketing formula for conversions.”
The Target Mixer Planner “Try” version has 20 of the most popular marketing tasks for over a million campaign possibilities to utilize at no cost. The “Pro” quarterly subscription version is continually updated weekly as new ideas and tasks are submitted for an infinite number of creative workflow combinations. The “Pro” version also includes ‘timing’, ‘budget’, and a ‘peak conversion’ slider to pinpoint when the most traffic will happen in the workflow. The items before the ‘Peak’ are pre-driver media and the items after the ‘Peak’ are post-driver media.
More information can be found at www.cherrypickmarketing.com/targetmixer, e-mail info@cherrypickmarketing.com or call + 1 (650) 477-2377.
About Cherry-pick Marketing
Based in San Mateo, California, Cherry-pick Marketing is a full-service creative marketing communications agency executing integrated strategic solutions for websites, email, ebiz, search, social, online/offline advertising, collateral, sales promotions, events, branding and PR. We are digital marcom experts for global B2B technology and consumer product companies. Cherry-pick’s team is diverse from expert pros with over 20 years of marketing experience, to new graduates, to international, including our broad partnerships and vendors.
