Reebok Introduces New Liquid Factory

‘3D Drawing’ Brings Sneaker Creation Back to the U.S.

Reebok Liquid Factory Film

Reebok Liquid Speed Grey (Photo: Business Wire)

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CANTON, Mass.--()--Today global fitness leader Reebok introduces Liquid Factory – a ground-breaking manufacturing innovation that could fundamentally change the process and speed of footwear creation.

Developed by the Reebok Future team, the Liquid Factory process uses state-of-the-art software and robotics to literally draw shoes in three dimensions. The new technique leverages 3D Drawing, where a proprietary liquid material, created especially for Reebok by BASF, is used to draw shoe componentry cleanly, precisely and in three-dimensional layers. This proprietary layering technique is used to create totally unique footwear, without the use of traditional molds.

Spearheaded by Bill McInnis, (@bill_mcinnis) Head of Future at Reebok and a former NASA engineer, this next generation of footwear manufacturing allows the fitness brand to design and create a high performance athletic shoe faster and more efficiently than ever before.

“Footwear manufacturing hasn't dramatically changed over the last 30 years,” said McInnis. “Every shoe, from every brand is created using molds - an expensive, time-consuming process. With Liquid Factory, we wanted to fundamentally change the way that shoes are made, creating a new method to manufacture shoes without molds. This opens up brand new possibilities both for what we can create, and the speed with which we can create it.”

“With this new process, we were able to program robots to create the entire shoe outsole, without molds, by drawing in layers with a high-energy liquid material to create the first ever energy-return outsole, which performs dramatically better than a typical rubber outsole. The all new Liquid Factory process is also used to create a unique fit system that stretches and molds around the foot, providing a three dimensional fit.”

The first concept shoe born from this manufacturing process is the Reebok Liquid Speed. Liquid Speed is an energy return-focused running shoe that also brings the outsole and lacing together in one piece for a comprehensive feel and sensory feedback for the entire foot. Reebok is releasing the Liquid Speed with a limited edition 300 pair production run. Each of the 300 pairs is individually numbered, tagged and boxed. They are available at Reebok.com (http://www.reebok.com/) and FinishLine.com (http://www.finishline.com/) for $189.50.

The Liquid Speed shoe was designed and assembled in the USA and created with a three-way collaboration between Reebok, BASF and RAMPF Group in Wixom, MI. Final assembly for the Liquid Speed shoe took place at Reebok Headquarters in Canton, MA.

In early 2017, Reebok plans to open its own Liquid Factory manufacturing lab in collaboration with AF Group, Inc. of Lincoln, RI.

“One of the most exciting things about Liquid Factory is the speed. We can create and customize the design of shoes in real time, because we’re not using molds - we’re simply programming a machine,” said McInnis. “Liquid Factory is not just a new way of making things, it’s a new speed of making things.”

The Reebok Future team is Reebok’s brand new innovation department dedicated to creating new technologies, ideas, techniques and prototypes.

“Reebok has a long history of innovation and our commitment to looking outside our industry to drive this forward is big part of that,” said Reebok President Matt O’Toole. “The Reebok Future team was created to innovate not only the products we make, but also the process by which we make them. We’re looking at how we can bring speed, customization and enhanced product performance to the process of creating footwear - and Liquid Factory is a very exciting development in this area.”

Learn more about the Reebok Liquid Factory by watching the films at the following links:

REEBOK LIQUID FACTORY (60S)

REEBOK LIQUID FACTORY (LONGER EDIT)

For more information please visit www.reebok.com and http://news.reebok.com/global

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/. Discover Reebok at the following locations: http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok

Contacts

Media
M&C Saatchi Sport & Entertainment
Andrea Nirsimloo, (+1) 646-619-2813
andrea.nirsimloo@mcsaatchi.com
or
Reebok Corporate Communications
Dan Sarro, (+1) 781-401-4443
Daniel.sarro@reebok.com

Contacts

Media
M&C Saatchi Sport & Entertainment
Andrea Nirsimloo, (+1) 646-619-2813
andrea.nirsimloo@mcsaatchi.com
or
Reebok Corporate Communications
Dan Sarro, (+1) 781-401-4443
Daniel.sarro@reebok.com