LONDON--(BUSINESS WIRE)--Boiler Room, the global music pioneer that broadcasts live events from underground music scenes around the world, is partnering with Inception, a creator of high-quality, immersive VR content, in order to launch the world’s first VR venue, designed and built entirely to film music events in virtual reality.
Boiler Room has built an audience of millions of people around the world who tune in to watch music events they can’t be at in person. Broadcasts started via a webcam, with virtual reality offering the biggest evolution yet of Boiler Room’s ability to give fans a truly immersive experience and transport them right into the heart of an event.Through the partnership, Boiler Room will be able to create an interactive world on the Inception platform that reflects and builds on the experience of being at a Boiler Room show in the flesh.
Inception, now launching internationally, delivers original and high quality made for VR content, serving as the leading destination for pure VR entertainment. With the new made-for-VR venue, Inception and Boiler Room will create music content that’s conceptualized, designed and filmed with VR in mind, allowing artists to create a dynamic and interactive experience that goes far beyond passive 360° viewing.
Both Boiler Room and Inception share the philosophy of democratising music, providing a platform for the world’s best, most engaging artists to reach millions of music fans around the world. Boiler Room and Inception’s new London venue provides a home for any musical artist, visual artist or other creator to build amazing VR experiences for the masses.
“We’ve always been driven by using technology to showcase the music we care about and give fans all around the world an authentic experience of the events and scenes they can’t be part of in person.” said Blaise Bellville, Founder and CEO of Boiler Room. “Building the first ever music venue born for VR is a big evolution of that, creating immersive online experiences that bring people even closer to what it’s like being at a sweaty rave or an amazing concert half-way across the world."
“Our goal is to bring immersive experiences to life by providing premium VR content to users worldwide,” said Benny Arbel, CEO and Co-founder of Inception. “Boiler Room’s Born for VR venue will be the definition of immersive - everything about this site will be meticulously planned and constructed to be a dream room for any artist to create the VR show of a lifetime.”
Boiler Room content will be available for streaming via Inception apps. The VR venue will open for use in early 2017 and discussions are ongoing with a range of platforms & technology partners in order to support and amplify the project.
About Boiler Room
Boiler Room is the world’s biggest online music broadcaster and a community of millions of underground music fans. Having produced shows in over 100 countries and in genres ranging from techno to contemporary classical, Boiler Room has quickly established its reputation as “MTV 2.0”, connecting music fans all around the world with scenes and events they can’t be part of in person.
Inception is a leading provider of 360 and VR entertainment content. The company brings immersive experience to life - for everyone. Through born for VR content, Inception is building a new reality for entertainment. Inception’s app delivers premium 360 and VR content to consumers worldwide. Through original content and creative programming, Inception is the destination of choice for engaging experiences in music, art and culture. Inception focuses on helping you live your biggest passions. You don't just watch VR experiences, you live them.