DENVER & NEW YORK--(BUSINESS WIRE)--Video inventory management platform SpotX and BrightLine, the market leader for advanced TV and OTT advertising, have joined forces to accelerate the automated purchasing workflow of advanced TV ads across millions of U.S. households.
The integration between SpotX and BrightLine will empower publishers to automate the sales of personalized, household-addressable advanced ad units within connected TV (CTV) environments. This gives TV ad buyers significantly broader access and reach.
As part of the integration, BrightLine’s technology will be activated across available connected TV inventory on SpotX’s platform, enabling advertisers to buy programmatically on Apple TV, Roku, Amazon Fire, smart TVs, gaming consoles and a range of other connected TV ecosystems.
“Our partnership with SpotX is part of a broader strategy to enable dynamic and immersive TV ads to be bought programmatically, making it easier for marketers to engage with U.S. TV audiences on a broad scale,” said Jacqueline Corbelli, CEO and Co-founder at BrightLine. “Together we give companies access to an advanced set of tools that automate and increase TV ad engagement, leading to more revenue for both the advertiser and the network.”
BrightLine’s InCAST™ platform offers marketers the ability to turn ads into dynamic and immersive brand experiences on connected TVs. The product suite allows viewers to engage with personalized ads on a TV that matches the way they engage with content on desktop or mobile devices. BrightLine has already deployed these advanced TV ad formats on major networks and channels, including Hulu, A+E Networks, CBS and many others.
Providing capabilities to run BrightLine formats programmatically is expected to help accelerate the growth of agencies creating interactive CTV ads, according to Allen Klosowski, VP of Mobile & Connected Devices at SpotX.
“Enabling support for BrightLine ad units allows SpotX publishers to create premium engagement opportunities in lean-back environments,” Klosowski said. “It blends many of the benefits of digital, including addressability and interactivity, with the experience of traditional television.”
As demand for programmatic ad inventory increases, private and open marketplace TV ad deals will be additional buying features enabled in SpotX’s platform as part of the SpotX and BrightLine collaboration.
BrightLine’s solutions turn TV ads into an opportunity for viewers to engage with brands. This can include personalized promotions, local movie show times, additional video content, as well as providing store locators and links to purchase promoted items. To experience some of the advanced TV solutions, click here.
BrightLine is the market leader for Advanced TV, powering Fortune 100 companies with the industry’s most engaging and scalable advanced TV solutions in the age of streaming. Founded over a decade ago, BrightLine was the first company to pioneer interactive television solutions for brands. Today BrightLine offers InCAST, the industry’s most powerful Advanced TV technology suite that gives marketers a plug-and-play solution to take advantage of the entire scale of Over-The-Top (OTT), connected TV and Smart TV advertising opportunities. Fortune 100 companies rely on BrightLine’s unprecedented reach to engage their audiences with interactive ads across broadcast and cable stations, including AMC, A&E, Discovery, ESPN, CBS, ABC, Fox, NBC and Hulu, and OTT delivery platforms, including Roku, Samsung, Apple, Amazon, Microsoft Xbox and Sony PlayStation, as well as leading ad networks and Demand-Side-Platforms (DSPs). Learn more about BrightLine at www.brightline.tv and follow BrightLine on Twitter @BrightLine_TV.
SpotX is a video inventory management platform providing premium publishers and broadcasters with monetization tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic enablement technology and other monetization tools, including outstream video ad units and solutions for connected TV. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing and maximize revenue. The company is headquartered in Denver, Colorado, and has offices in New York, San Francisco, London, Sydney, Amsterdam, Stockholm, Hamburg, Belfast and Singapore. In July 2014, European entertainment network RTL Group acquired a 65% stake in SpotX. For updates, follow SpotX on Twitter and LinkedIn.