LAS VEGAS--(BUSINESS WIRE)--ABC Kids Expo, Booth # 4845--Ten years after introducing the world to its modern, muslin cotton swaddles, aden + anais continues to wow parents with all-new fabrications, products, and prints. Today, the world-renowned lifestyle brand introduces parents to the latest innovations in muslin cotton, all launching before the end of the year.
“2016 has been an amazing year,” says Raegan Moya-Jones, co-founder and CEO of aden + anais. “We’ve not only celebrated a major milestone – our 10 year anniversary – but also continued to innovate and give parents more choices in prints, fabrics and styles, all created from our versatile and breathable muslin cotton.”
cozy muslin: aden + anais has combined the breathability of muslin with the warmth of brushed cotton to create a first-of-its-kind collection that surrounds little ones in the comforting softness of premium flannel. Perfect for cooler climates, the cozy muslin collection features two prints, grace and fate, and comes in swaddling blankets (2-pack: $34; single: $18), sleeping bags ($49.99), crib sheets ($32), stroller blankets ($34) and dream blankets ($54.95). It will be available in late October.
metallic: Made for those born to shine, aden + anais’ signature 100% cotton muslin gets a metallic makeover with this new collection that is destined to be a holiday favorite. As soft as they are shimmery, the new prints feature gold (gold on white), primrose (gold on pink/white), skylight (silver on blue/white) and charm (silver on gray/white). The metallic collection is available now and includes swaddles (3-pack: $49.95), layette ($26.95-36.95), dream blankets ($59.95), and crib sheets ($32).
stroller blankets: Great for the stroller, car seat or snuggling up on the couch, these new stroller blankets are perfectly sized (27.5” x 27.5”) for cuddling anytime, anywhere. Slightly smaller than aden + anais’ beloved dream blankets, the stroller blanket is available in classic muslin ($32), silky soft muslin ($38), and the first-of-its-kind cozy muslin ($34) and comes in a variety of unique prints. The collection will launch in October 2016.
engineered prints: aden + anais take their iconic designs to the next level with this dynamic collection of engineered prints. Bold and graphic, this new look for the brand features an oversized illustration on a dream blanket for a statement-making backdrop to tummy time, cuddle time and everything in between. The engineered prints will be available mid-November 2016 and retail for $49.95.
fall/winter layette: By adding spandex to their natural cotton muslin, aden + anais turned a wonder fabric into a super fabric, giving just the right amount of one-way stretch to a soft, breathable essential. Their new looks for fall include sporty separates perfect for lounging or layering during the brisk months ahead. Beginning in October 2016, consumers can update their little one’s wardrobe with new prints and styles, including a long sleeve pocket dress ($34.95), baseball top ($24.95), a henley one-piece ($29.95), muslin pants ($19.95), knotted baby hat ($9.95) and jogger pants ($19.95).
aden + anais x Disney Baby: The aden + anais x Disney Baby collection combines the magic of muslin with the wonder of Disney. The U.S. collection includes 100% cotton muslin swaddles (4-pack: $54.99), featuring hand-sketched designs of iconic characters from three beloved films: Bambi, The Jungle Book and Winnie the Pooh. The new Disney collection will be available in November 2016.
aden + anais x Tea Collection: aden + anais has partnered with Tea on a collection that brings the children’s fashion brand’s vibrant prints and global style to aden + anais’ 100% cotton muslin. The US collection includes swaddles (4-pack: $54.95), dream blankets ($54.95), bandana bibs ($12) and burpy bibs ($24) in three print collections (global garden, fish pond and savanna animals). aden + anais x Tea Collection will be available in November 2016.
To schedule a meeting at ABC Kids Expo, please email Kristina Godfrey at Kristina@godfreysanderspr.com or stop by our booth: #4845. For more information on aden + anais, please visit www.adenandanais.com.
About aden + anais®
Since 2006, aden + anais has brought the Australian legacy of cotton muslin to the forefront of modern baby care, offering signature products that combine comfort and safety with style and affordable prices. The award-winning collection includes a full range of multi-purpose swaddles, burpy bibs®, dream blankets™, sleeping bags, nursery bedding, muslin clothing and more. aden + anais is currently sold in more than 65 countries worldwide. Brand co-founder and CEO Raegan Moya-Jones is recognized for bringing global awareness to the many benefits of swaddling and cotton muslin. She is the author of swaddle love, an entertaining and practical guide full of candid storytelling that explores the history, science, and techniques of swaddling. For more information on aden + anais, please visit www.adenandanais.com.