SANTA MONICA, Calif.--(BUSINESS WIRE)--GumGum, the leading computer vision platform for marketers, today announced that Phil Schraeder, formerly COO / CFO, will now serve the company as President and COO. Schraeder, who has made a tremendous impact on GumGum’s operational and financial growth, will now focus on maintaining and building its strategic brand and publisher relationships. Applied in his new role, Schraeder’s experience enables GumGum to exceed its goals each day, providing deep partnerships to advertisers that must derive real business value from the digital advertising they invest in online, and to publishers seeking to generate new revenue streams. Schraeder joined GumGum in 2011 as VP of Finance and was promoted to COO / CFO in March 2013. In this role, he was nominated as ‘CFO of the Year’ in 2014 and 2016 by Los Angeles Business Journal. Today’s promotion is effective immediately.
“Since Phil started with GumGum, he has become an indispensable part of the company. His impact on the operational, strategic and cultural aspects of the organization have been immense,” said Ophir Tanz, CEO, GumGum. “As a founding CEO, one of the hardest tasks is to find true partners in your business and, on a personal note, I am incredibly proud and impressed by all of Phil’s accomplishments that have led to today’s announcement. He truly bleeds GumGum and works tirelessly to further the interests of our organization.”
In conjunction with Schraeder’s promotion, he will also be leading GumGum’s sales organization. Having spent the last 15 years of his career building and nurturing relationships, he will be an asset and complement to GumGum’s thriving global sales organization. As an integral part of recent and significant deals both on the advertiser and publisher sides of the business, Schraeder is extremely focused on the company’s growth and leading market position.
“GumGum is growing rapidly, exceeding targets and adding advertiser and publisher partners each day. With this exceptional performance, it’s an honor to contribute to leading the team in a new capacity where I can help the organization become even more successful,” said Schraeder. “I can only hope that my experience over the past five years at GumGum, while working continuously to achieve our company mission, will inspire everyone on our team to continue to do great work. Coming to work everyday with a group of people who are both my colleagues and my friends makes this new role even sweeter. I’m grateful to have found an awesome company and team with which to grow my own career.”
In addition to Schraeder’s role at GumGum, he is an active member of the LGBT community, and believes that GumGum’s commitment to LGBT equality is a significant factor in its success. A welcoming work environment that embraces each individual’s unique identity and personality is essential to growing powerful leaders, and Schraeder will continue this tradition in this new leadership role.
GumGum is a leading computer vision company with a mission to unlock the value of every online image for marketers. Its patented image-recognition technology delivers highly visible advertising campaigns to more than 400 million users as they view pictures and content across more than 2,000 premium publishers.
Founded in 2007, GumGum invented the in-image advertising category and is used by the majority of Fortune 100 companies. GumGum ads consistently achieve an 81% viewability rate and deliver 10 times better engagement than traditional display options, while still prioritizing high-quality inventory, brand safety, and user experience. The company also offers GumGum Visual Intelligence, a real-time visual listening platform that helps brands identify and activate online pictures relevant to them, as well as engage their top influencers on social media.