NEW YORK & LONDON--(BUSINESS WIRE)--Screenz announces the launch of their latest ground breaking version of the Screenz Platform, offering broadcasters and publishers a comprehensive content management system that can be used for any network, series, or show.
The Screenz Platform creates and manages personalized and interactive digital content. Through this seamless engagement with viewers, the Platform transforms audiences from passive viewers to active users, while learning about consumers to generate new revenues.
The award winning Platform has been improved with many updates including an ultra high performance cloud infrastructure, in-depth analytics from millions of validated users, an easy to use drag-and-drop CMS, and customizable mobile and web apps.
Screenz offers broadcasters and publishers insights on viewer data and analytics ranging from registrations, voting, and participation, which can be segmented by geographic location, gender, age, device and more. This data can be used by broadcasters and publishers to personalize content like never before, and to pin-point accurate messaging for targeted advertising.
“The days of television as we know it are over, and it’s time we use the tools we have to offer a better product to our viewers” Says Eli Uzan, CEO and Founder of Screenz. “In today’s world where information and entertainment are served up to viewers 24/7, the ability to communicate with consumers on a real time basis is crucial. Screenz is changing the game by opening up an entirely new avenue of interaction with viewers that has never been available before, and is extremely valuable to broadcasters and publishers. We are delighted to work with some of the top TV channels to evolve viewers’ engagement.”
Screenz is a software based entertainment company that empowers professional content creators to build interactive and personalised experiences with mass audiences. The platform helps maintain relationships between content owners and audiences by managing and developing viewer experiences that make content engaging. The platform utilizes big data analysis in real-time to map the Entertainment DNA of each user to provide them with a personalized experience while giving valuable insights to its clients and advertisers. The platform has been implemented by networks such as ABC, Univision, FOX and Globo Brazil. Screenz has headquarters in Tel Aviv, with offices in London and New York.
Google has chosen Screenz Platform to case study the ability to scale mass audience engagement in real time. This video follows Screenz' international work over the past year and is published today for the first time: https://www.youtube.com/watch?v=lktXY-eHeRQ
For more information regarding the Screen Platform please visit www.scrnz.com.