SANTA MONICA, Calif.--(BUSINESS WIRE)--TrueCar, Inc. (NASDAQ: TRUE), America’s fastest growing third-party automotive site, has partnered with Hearst Autos and its leading automotive website, CarandDriver.com, to launch a new car buying service.
This new car buying service will provide consumers with a unique end-to-end vehicle research and purchase experience. Car and Driver’s loyal audience relies on the website for automotive research, reviews, road tests, and more. They will now have access to TrueCar’s new vehicle pricing information and nationwide network of more than 12,000 Certified Dealers. Car and Driver consumers can access the car buying service through multiple entry points on CarandDriver.com, including the make and model, review, and article pages. They can also access the service directly by going to carbuying.caranddriver.com from any device.
“Car and Driver is an integral part of the car shopping process. In-market shoppers and enthusiasts already turn to us for in-depth reviews and long-standing expertise. Now they can complete their shopping process by having the ability to access fair, transparent pricing and TrueCar’s Certified Dealer Network. With this new car buying service, we’re closing the loop. Shoppers will now have the final tool they need to purchase a vehicle,” said Hearst Autos President, Nick Matarazzo.
“More than twelve million monthly visitors trust the Car and Driver brand for its expert reviews, vehicle test drives, and advice,” said Bernie Brenner, TrueCar’s Chief Strategy Officer. “Providing this in-market audience of car shoppers with the means to connect with our comprehensive new car pricing data and network of TrueCar Certified Dealers is a natural fit.”
About Car and Driver
Founded in 1955, Car and Driver is the definitive voice for in-market car shoppers, enthusiasts, and industry leaders. With an audience of over 12 million unique visitors per month, Car and Driver is dedicated to delivering expert content and leading-edge insights on all things related to new, used, and pre-owned vehicles. With the most comprehensive vehicle testing, research, and reviews in the automotive category, Car and Driver delivers the most trusted car shopping experience for consumers and deep engagement for auto manufacturers and dealers. Car and Driver extends across all platforms including web, mobile, iPhone/iPad apps, events, social media, and digital products.
More information is available at www.caranddriver.com.
About Hearst Autos
By combining industry-leading brands, car shopping tools, and consumer insights with the largest, most diverse automotive audience, Hearst Autos delivers leading performance-driven marketing solutions at every stage of consideration. With Hearst Autos, auto manufacturers and dealers have the power to leverage Car and Driver, Jumpstart Automotive Media, Road & Track, and launch-driven content studio, the Blend Line, to engage with automotive shoppers from inspiration to car shopping to purchase.
TrueCar, Inc. (NASDAQ: TRUE) is a digital automotive marketplace that provides comprehensive pricing transparency about what other people paid for their cars and enables consumers to engage with TrueCar Certified Dealers who are committed to providing a superior purchase experience. TrueCar operates its own branded site and its nationwide network of more than 12,000 Certified Dealers also powers car-buying programs for some of the largest U.S. membership and service organizations, including USAA, AARP, American Express, AAA and Sam's Club. Over one third of all new car buyers engage with the TrueCar network during their purchasing process. TrueCar is headquartered in Santa Monica, California, with offices in San Francisco and Austin, Texas. For more information, go to www.truecar.com. Follow us on Facebook or Twitter.
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