The report forecasts the global video games advertising market to grow at a CAGR of 13.71% during the period 2016-2020.
The report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
According to the report, improved measurement standards will be a key driver for market growth. In the early 2000s, measuring the effectiveness of the video game advertisements was very complicated. The advertisers consider the type of advertisement, the number of games sold in the previous years, average time spent on the game, and the budget allocated for measuring the effectiveness of the gaming advertisement. The technique provided an estimation of its impact but never managed to give an accurate or reliable data on the effectiveness of the advertisement.
Further, the report states that pirated video games are another big challenge for video game advertisers.
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by type
PART 07: Market segmentation by genre
PART 08: Geographical segmentation
PART 09: Key leading countries
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
For more information about this report visit http://www.researchandmarkets.com/research/jp438g/global_video