CLEVELAND--(BUSINESS WIRE)--Content Marketing Institute, a UBM company, has officially opened registration for the premier content strategy event on the planet, Intelligent Content Conference (ICC). The three-day ICC returns to the M Resort Spa Casino, March 28-30, 2017, in Las Vegas, NV.
Registration is now open: http://www.intelligentcontentconference.com/registration-info/
We’re creating so much content today — for so many audiences, platforms, channels, and devices — that the way we are currently managing it isn’t scalable for long-term growth. Organizations must adopt a new, smarter approach that leverages the power of technology that helps get content right.
Who should attend Intelligent Content Conference?
Marketing practitioners passionate about leveraging content as an organizational asset, including communications roles, content strategists, managers and creators, and internal content change agents. Sessions will lean toward larger enterprises and those companies that want to bring structure to their content marketing with process and technology.
What will you learn?
We have a roster of top-notch presenters--the world’s best and brightest content experts-- to demystify the methods, standards, tools, and technologies needed to deliver the right content, at the right time, to anyone, over any channel, on any device. Already, brands from IBM Watson, LinkedIn, Arrow Electronics, Google and more are scheduled to speak. They’ll discuss industry best practices, share lessons learned, and teach hands-on workshops. You’ll leave with practical tools, templates, and real-life examples to help you apply what you’ve learned the day you get back to the office.
Session Tracks include:
- Core concepts
- Advanced planning
- Tools & technology
- Content collaboration
ICC includes one day of pre-conference workshops (March 28) and two full conference days (March 29 & 30) with a special focus on artificial intelligence and machine learning.
For more information on Intelligent Content Conference 2017: http://www.intelligentcontentconference.com/
Or watch this video: https://www.youtube.com/watch?v=jjgVcn5o7M0
About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. Watch this video to learn more about CMI, a UBM company.