HOUSTON--(BUSINESS WIRE)--To Go Stores has selected P97 Networks’ PetroZone® Mobile Commerce and Digital Marketing Platform to enable mobile payments at the pump and for in-store mobile transactions.
The platform will be deployed across all 33 stores by the end of the year. Included in the deployment is PetroZone’s Contextual Commerce Engine that enables To Go Stores’ white labeled branded app to provide mobile fuel discounts and dynamically provide their consumers with personalized digital offers to drive more in-store sales.
“To Go Stores places a high value on customers’ experiences at our stores and P97’s PetroZone mobile platform meets our expectations for security, time and cost savings, than ever possible with cards or cash,” said Nelson Capote, President of To Go Stores. “We believe with as few as five additional customers per store per day, mobile pays for itself and avoids the costly expense of installation of card readers at the pumps.”
The mobile deployment will take full advantage of P97’s strategic partner Verifone’s, new Commander Electronic Payment Server/Forecourt Controllers, which are being installed at all sites to ensure the in-store Point of Sale systems are EMV compliant and enabled with the Conexxus mobile standard. Rapid and secure mobile account authentication is supported by Microsoft’s Azure B2C and payment accounts are enabled instantly with the PetroZone integration by Automated Clearing House (ACH) provider BIM (Buy It Mobility).
“Verifone’s Commander platform has set the pace for a new era of site control systems, based on Conexxus industry standards. This enables delivery of low cost plug and play integration to technologies like P97’s mobile commerce and digital, loyalty and fleet systems, and ensures To Go Stores and our clients worldwide have their choice of payment types,” commented Dan Yienger, Senior Vice President and General Manager of Petroleum for Verifone.
“To Go Stores is a visionary customer with a pragmatic approach to better service their customers,” said Donald Frieden, President and CEO of P97 Networks. “The Puerto Rico fuels industry is unique, as most retail merchants never upgraded fuel pumps to have card readers, making it the perfect market for mobile adoption. We are very excited to work with To Go Stores and bring mobile payments and digital offers to customers in the Caribbean.”
About To Go Stores
To Go Stores has developed an innovative and modern concept for convenience stores in Puerto Rico. We pride ourselves in variety, service, quality, excellent hours and unbeatable offers. With more than 30 convenience stores, To Go Stores has the best team to work with and are dedicated to serving and contributing to the improvement of the communities in Puerto Rico. For more information visit www.togostores.com.
About P97 and PetroZone®
P97 Networks architects and develops mobile commerce and digital marketing solutions for the retail fueling industry. By combining a cloud-based mobile commerce platform and a contextual commerce engine, P97’s PetroZone® delivers a powerful, integrated solution that empowers marketers, merchants, and oil companies to attract and retain consumers. Agile and robust web services built on Microsoft’s Azure Cloud allow P97’s technology to enhance customers’ current mobile solutions, or provide a fully integrated 360-degree platform with a white labeled mobile application. P97’s mCommerce and modern point of sale solutions securely connect to millions of consumer mobile phones and connected cars to create unique mobile experiences. For more information visit www.p97.com.