DELRAY BEACH, Fla.--(BUSINESS WIRE)--Bidtellect, the Native platform built for marketers, today announced the appointment of Kimberly Bambach, former executive at Hooklogic, as the company’s Chief Financial Officer. With more than twenty years of media, technology and startup experience, Bambach will oversee Bidtellect’s financial and business operations, strategically positioning the company for its next phase of significant growth. In this role, she will be responsible for Financial Operations, Financial Planning, Accounting, Human Resources and Legal, and will report into the company’s Chief Executive Officer, Lon Otremba.
Prior to joining Bidtellect, Mrs. Bambach was CFO of Hooklogic, a leading data-driven tech platform for brands and eCommerce, where she helped transition their business from an early startup phase to substantial scale. She played a critical role in the company’s recent acquisition by Criteo, a publicly traded marketing technology company. Earlier in her career, Mrs. Bambach spent 10 years at United Media, a wholly owned subsidiary of E.W. Scripps, where she served in several financial and operational roles, and was CFO for Vindigo, Inc., a mobile application company, XpresSpa, a Spa/Retail start-up, and Jingle Networks.
“I am excited to welcome Kimberly to the team at Bidtellect, where she will undoubtedly play a pivotal role in this transformative time for the company,” said Lon Otremba, Bidtellect CEO. “Her previous experience evolving and scaling startups is exactly the expertise we need to grow our business and continue to help existing and future clients optimize their content strategies. I am also thrilled to expand our female leadership. We are very proud that our company is composed of such diverse backgrounds, and work hard every day to create a culture that promotes diversity and openness.”
Commenting on her appointment, Mrs. Bambach added: “It is a very exciting time to be joining Bidtellect. There is an enormous opportunity in the Native advertising market right now as marketers seek ways to connect with consumers through content, and Bidtellect has the right management, technology and team in place to be true leaders and innovators. The company has a unique approach to enabling content marketing and distribution strategies for marketers, and I look forward to working with the rest of the Bidtellect team to scale and deliver that promise.”
Mrs. Bambach joins a roster of digital media veteran executives based in Bidtellect’s headquarters in Delray Beach, Fla. Mrs. Bambach is part of a growing group of not only female leaders, but engineers, marketers, product managers and account services professionals. Bidtellect is dedicated to creating a diverse group of employees, and with this appointment, reached a nearly 50 per cent female workforce.
Bidtellect is the leading paid content distribution platform providing marketers with one platform to execute Native campaigns across all formats and devices including text, imagery and video. Marketers leverage Bidtellect’s proprietary real-time optimization algorithms, first- and third- party data targeting, advanced KPI optimization and a team of industry experts, to drive real results for paid content distribution campaigns and deliver smart advertising. Through both programmatic and direct integrations, Bidtellect’s ecosystem of premium inventory processes over 5 billion Native auctions daily across 6.5 million distinctly targetable placements, providing tremendous scale. The company is headquartered in Delray Beach, Florida and was launched in 2013 by the digital media industry’s most successful ad tech pioneers.