MOUNTAIN VIEW, Calif. & NEW YORK--(BUSINESS WIRE)--Mic, a leading digital first publisher for millennials, and Tubular Labs, the worldwide leader in online video intelligence today signed a partnership agreement. Under the terms of the agreement, Mic will use video data and insights from Tubular Labs to drive strategic business initiatives.
"We're excited to partner with Tubular Labs, tapping into their robust video analytics and insights across platforms," said Rameez Tase, director of analytics, Mic. "These insights will accelerate our rapid growth across social video platforms and help to cement our position as the leading video publisher for young people."
“Mic is rapidly growing across all its channels, with August views exceeding 225 Million Facebook views on its main channel alone,” said Allison Stern, CMO and co-founder of Tubular Labs. “We’re excited to partner with Mic, providing them cross-platform video data and insights that will help them to grow their video business.”
Mic is a diverse news and media company that exists to help young people make sense of a rapidly changing world. Mic informs and entertains its audience with original reporting, perspective and video on the issues that will define the future. Mic reaches more than half of all college-educated millennials in the U.S. and 100 million people around the world each month.
About Tubular Labs
Tubular Labs is the worldwide leader in online video intelligence, serving over 5,000 video creators and 130+ enterprise customers, including Viacom, Warner Bros., HGTV, Activision, AwesomenessTV, Maker Studios and Fullscreen. Tubular's audience and content insights empower our customers to refine their content and distribution strategy, find and partner with influencers, and optimize their promotion budgets. Only Tubular analyzes the engagement of over 400 million viewers and tracks 2.2 billion videos across 30 platforms, including YouTube, Facebook, Twitter, Vine, Instagram, AOL and Yahoo.