E-commerce or online retail refers to web-based buying and selling of products and services. Despite traditional retailing having a significant market share in the global retail market, e-commerce has gained considerable traction in last five years. Within the e-commerce space, the B2C space is the fastest growing segment, which is attracting the interests of global e-commerce sites like Amazon and Alibaba.
The global e-commerce market to grow at a CAGR of 19.42% during the period 2016-2020.
The report covers the present scenario and the growth prospects of the global e-commerce market for 2016-2020. To calculate the market size, the report considers e-commerce sales through desktops only. The report also includes a discussion of the key vendors operating in this market.
According to the report, increase in social media advertising will be a key driver for market growth. E-commerce is fast embracing the social media platforms as these are seen as an ideal platform to acquire new clients and customers. As the social media penetration is rapidly increasing, e-commerce advertisers are using display banner ads and sponsored content to attract customers. Social media is becoming popular platforms for engaging the audience effectively and measuring the impact of an ad. The posts on social media platforms such as Facebook and Twitter generate traffic to the company's website and increase the awareness about the company's services and products offered to a large customer base, which thereby increases credibility.
Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
Other prominent vendors
- Barnes & Noble
- Best Buy
- J. C. Penney
- Liberty Interactive
- LL Bean
- Sears Holdings
- The Home Depot
- The Wal-Mart Stores
For more information about this report visit http://www.researchandmarkets.com/research/96l536/global_ecommerce