Rocket Fuel Named in 2016’s Best Places to Work in New York City

Global leader in programmatic marketing ranked among top companies within New York City

REDWOOD CITY, Calif.--()--Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, was recently named as one of the Best Places to Work in New York City by Crain’s New York Business and Best Companies Group. This survey and awards program identifies, recognizes and honors the best employers in New York City, benefiting the city’s economy, workforce and businesses. Rocket Fuel joins the list this year along with 100 other New York organizations.

“Being named a finalist for the Best Places to Work in New York City award is hugely gratifying to us as a company, and humbling for me personally,” said Randy Wootton, CEO of Rocket Fuel. “Rocket Fuel has always focused not just on delivering powerful business results to our customers, but also on creating a culture where the best people can come together to grow personally and professionally, win together, and have some fun along the way. Happy employees are the rich soil required to grow happy customers, and the recognition of our progress in this respect reaffirms we’re on the right path.”

Rocket Fuel prides itself in its award-winning culture comprised of a number of generous perks including:

  • Nap and meditation rooms
  • Viewing parties for new movie releases
  • Concierge Recognition Service where Rocket Fuel treats employees who are delivering great work to a VIP experience
  • Up to 3 paid days per year for Volunteer Time Off (VTO) to share the company's philanthropic values
  • Flexible Time Off policy because it believes in a work life balance
  • Monthly employee training programs, tech talks, access to mentors and certifications
  • Recognition platform which encourages peer to peer recognition through high fives and badges, manager nominated “CEO Moments” and peer nominated Values Awards
  • Catered meals and fully stocked kitchens with ample breakfast, snack and beverage options
  • Generous insurance, retirement and vacation policies

Crain’s New York Business will report, publish and promote the numerical rankings online at on Friday, December 2nd and in Crain’s New York Business’ print edition on Monday, December 5th. Organizations making the list will also be honored at a celebratory luncheon on December 2nd where the final rankings will be unveiled. Crain’s New York Business evaluates finalists based on data supplied by contracted independent research firm Best Companies Group.

Companies from across all five boroughs participated in the two-part survey process to determine the Best Places to Work in New York City. The first part (25% of the ranking) consisted of evaluating each nominated organization’s workplace policies, practices, philosophy, systems, and demographics. The second part (75% of the ranking) involved an employee survey to measure the employee experience. The combined scores determined the top companies and the final ranking.

For more information on the Best Places to Work in New York City program, visit

About Rocket Fuel

Rocket Fuel applies artificial intelligence and big data to predict the potential of every moment and make marketing more meaningful and accountable. Headquartered in Redwood City, California, the company has more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” Rocket Fuel, the Rocket Fuel logo, Moment Scoring, Advertising That Learns and Marketing That Learns are trademarks or registered trademarks of Rocket Fuel Inc. in the United States and other countries.

About Crain’s New York Business

For more than 25 years, Crain’s New York Business has been the award-winning news source for New York’s business leaders, telling the story of the New York economy, while serving as a voice and advocate for the city’s business community. Reporting through the prism of business, Crain’s helps its readers stay on top of the inner workings of New York’s economic and political ecosystem, by uncovering new business opportunities and creating connections with the broader New York business community at our events, online, in print and through our newsletters.

About Best Companies Group

Best Companies Group (BCG) is dedicated to establishing “Best Places to Work,” “Best Companies” and “Best Employers” programs to identify and recognize workplaces that nurture a superior level of employee satisfaction and engagement. BCG researches the dynamics and characteristics of employers in numerous geographic regions and industries, both nationally and internationally, and then produces annual “Best” lists of the organizations that are leading the way in defining the employee experience of the 21st century.


Bite Communications for Rocket Fuel
Bethany Mullinix, 415-817-9990


Bite Communications for Rocket Fuel
Bethany Mullinix, 415-817-9990