Two Fitbit Group Health Customers Demonstrate Cost Savings From Corporate Wellness Programs

A study shows the average total healthcare cost of employees who opted into Fitbit program was nearly 25 percent or $1,300 less per person than those who didn’t

Another employer attributes $2.3 million saved over two years to a Fitbit corporate wellness program that also improved health outcomes of employees

SAN FRANCISCO--()--Fitbit (NYSE:FIT), the leader in the connected health and fitness market, announced significant cost savings and health impact for two Fitbit Group Health customers, demonstrating that Fitbit corporate wellness programs can give employers a return on their investment. An analysis conducted by Springbuk, an employer-facing health intelligence platform, found that after two years, the employees who opted-into a Fitbit corporate wellness program incurred 24.5% less per person on average in total annual healthcare costs than a control group. Fitbit also announced results from another employer, Dayton Regional Transit Authority, who determined that their Fitbit corporate wellness program demonstrated $2.3 million in employer cost savings and healthy outcomes for program participants.

Over the last six years, Fitbit Group Health has provided organizations and employers with technology and services to help their populations to lead healthier, more active lives. Over 2.6 million Fitbit users, including employees at 70 of the Fortune 500, connect their data into population health and health management platforms comprising Fitbit's own corporate wellness solution, health plan platforms, management solutions and more.

Employer and Employees Realized Lower Healthcare Costs through Fitbit Corporate Wellness Program

Springbuk used three years of medical claims, pharmacy, biometric and activity data to analyze the effects of a corporate wellness program using the Fitbit platform on the employee population of a large, self-insured employer with over 20,000 employees. The study established a baseline (before Fitbit) with the first year of data, then analyzed the impact of the Fitbit program over two years. In addition to subsidized Fitbit trackers, the employer’s program utilized Fitbit’s enterprise software offering.

The analysis found that after two years of the program, across a representative sample set of 2,689 individuals:

  • 866 employees who opted into the program had healthcare costs that were on average 24.5% less than that of a control group’s – an average cost savings of nearly $1,300 per participant during the 2nd year of the program. This is a significantly wider gap than the cost differential observed for the same individuals during the baseline year in which average costs for the opt-in group were only 7.9% less than that of a control group.
  • Of those who opted into the program, 266 employees who used their Fitbit tracker for at least half the duration of the program decreased their healthcare costs by 45.6% on average.

“This demonstration of impact achieved by integrating Fitbit technology into an employee wellness program reinforces our belief in the power of health data and measurement in demonstrating ROI,” said Rod Reasen, co-founder and CEO of Springbuk. “The study shows that a combination of Fitbit activity trackers with a comprehensive wellness program can enable employers to see significant impact on their healthcare costs.”

Dayton RTA Reduces Healthcare Costs and Improves Outcomes with A Fitbit Corporate Wellness Program

In 2014, The Dayton Regional Transit Authority (RTA) made the decision to become self-insured and needed to maintain a strict focus on reducing healthcare costs. As a result, Dayton RTA launched a pilot program that integrated a partially subsidized Fitbit activity tracker for each participant, biometric screenings, health coaching, goal setting and participation incentive.

Positive outcomes of the Fitbit program include:

  • Improvement in health outcomes including an average decrease in LDL cholesterol levels of 12 points and an average decrease in glucose levels of 17 points, after year one.
  • Dayton RTA rolled out the Fitbit program to their 600+ employees as a result of the successful pilot.
  • Dayton RTA estimates that they were able to save $2.3 million over two years (on a projected spend of $15.5 million) as a result of the Fitbit corporate wellness program

“When you are a bus driver, sitting for eight hours a day is part of the job,” said Mark Donaghy, chief executive officer of Dayton Regional Transit Authority. “We knew we had to get our employees moving to improve their health and our budget. After two years, we have seen millions of dollars in savings that would not have been possible without Fitbit.”

Fitbit Group Health continues to grow its presence in the population health management industry. In 2015 alone, Fitbit Group Health added more than 1,000 employer customers, including large enterprises and premiere brands such as Barclays,, and Target. Key partners include corporate wellness vendors such as StayWell and Virgin Pulse; and health plans such as Anthem and Humana. For more information about Fitbit Group Health’s offering for population health management, visit

About Fitbit, Inc. (NYSE: FIT)

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning products includes Fitbit Surge®Fitbit Blaze™, Fitbit Charge 2™Fitbit Charge HR™Alta™Fitbit Charge™, Fitbit Flex 2™, Fitbit Flex®, Fitbit One® and Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in 54,000 retail stores and in 64 countries around the globe. Fitbit Group Health uses the power of the Fitbit activity trackers, software, and services to deliver innovative solutions for corporate wellness, weight management, insurance and clinical research.

Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the US and other countries. Additional Fitbit trademarks can be found at Third-party trademarks are the property of their respective owners.

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Forward-Looking Statements

This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding future investment and growth by Fitbit Group Health in the population health management industry. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading “Risk Factors” in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.


Fitbit, Inc.
Jen Ralls, 415-941-0037


Fitbit, Inc.
Jen Ralls, 415-941-0037