LONDON--(BUSINESS WIRE)--Technavio has announced the top 10 leading vendors in their recent global visual analytics in US education market report. To calculate the market size, the report considers the revenue generated from the sales of visual analytics software to the education segment. These include software deployed on-premises as well as those deployed through the cloud.
Educational institutions are investing in embedding dashboards and visualizations within applications, portals, and business process management systems as a part of their technology strategy. This tool is preferred over traditional analytics as it offers intuitive interfaces. This feature applies algorithms to learn and adjust to the needs and patterns of users to help create user-friendly and interactive visualizations of data and enable analysis.
Competitive vendor landscape
Visual analytics in the US education market should grow exponentially during the forecast period as a large number of educational institutions are adopting on-premises as well as cloud-based software solutions to effectively manage their students, staff, finances, and operations. The market is dominated by vendors who have been leaders in offering data analytics solutions across various industries, such as manufacturing, retail healthcare, consumer products, and financial services.
“Vendors are capitalizing on the growing trends of cloud computing, along with providing training, consultancy, and support to administrators for effective implementation of these software solutions in colleges, universities, and schools,” says Jhansi Mary, a lead education technology research analyst from Technavio.
As budgets in some states have seen a fall, higher educational institutions are facing constraints while attempting to run a hassle-free process. Therefore, institutions are investing in these systems to ensure that there is transparency in their procedures and essential documentation, and analysis is available for improved decision-making. This has propelled the market and will continue to boost further growth during the forecast period.
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Top 10 visual analytics education market vendors in US
Oracle
Oracle provides a range of tailored solutions to increase its foothold in the higher education visual data analytics market. These solutions help strengthen the relationship between instructors, educational institutions, and students by personalizing student experience, promoting student success, fostering institutional excellence, and empowering lifelong learning.
Qlik Technologies
Qlik Technologies provides a wide range of visual analytics software products in the education sector and focuses on user-driven BI solution through various strategic initiatives. The company caters to the needs of a diverse range of customers from small businesses to middle market customers, serving large enterprises and government organizations. Its products are administered by in-memory engine, which helps improve student performance, keeps track of student achievement and lifecycles, measures teacher and curriculum effectiveness, and improves operational costs.
SAS Institute
SAS Institute, through its visual data analytics software, provides the finest and most effective solutions in the US education market. With the ease-to-use analytics and business intelligence tools, it helps explore data, discover new patterns, create rich visuals, and share insights.
Tableau
Tableau offers a range of visual analytics software and solutions catering to all kinds of organizations, including small and medium-sized businesses, research institutions, government agencies, Fortune 500 corporations, universities, and non-profits. In the education market, it helps the users analyze student enrollment, achievement and demographics, streamline educational reporting, and develop students’ and educators’ relations to improve learning, planning, fundraising, and research activities. Its product offerings help users access information, perform analysis, and share outcomes irrespective of any help from experts.
Domo
Domo empowers educators to identify at-risk students; track intervention programs; measure student performance, alumni, and community relations; and others. It offers an online business intelligence platform that has a sophisticated and user-friendly interface designed to allow users to build dashboards without any IT involvement.
Dundas Data Visualization
Dundas Data Visualization provides business intelligence and data visualization software solutions for visual data analytics, and creation of dashboards and reports. Its software can be seamlessly integrated with other systems and applications. It provides its solutions to various industries, such as education, banking and finance, construction, government. healthcare, insurance, manufacturing, and mining.
IBM
IBM provides solutions for the higher education segment. These solutions can help consolidate and integrate the back office functions. Eventually, operations are streamlined and its costs are reduced. The company’s solutions also help higher education institutions track and analyze institutional risks to improve operational readiness. They also ensure sustainability by retaining good performers.
Logi Analytics
Logi Analytics enables the creation of self-service analytics tailored to improve the skill levels of users, and its platform enables user to analyze data, share insights, and assists in decision-making. The company has a presence in North America and Europe. It has expertise in embedded analytics, self-service analytics, and visual analytics.
MicroStrategy
MicroStrategy provides software platforms that offer flexible, scalable, and user-friendly analytics that can be deployed on-premises or in the cloud. Its visual analytics tool is a part of the MicroStrategy Analytics Platform. Its visual analytics tool helps in self-service data analytics, along with providing integration with Big Data sources.
SAP
SAP offers application and analytics software and software-related services for enterprises worldwide. It caters to various industries such as defense and aerospace, automotive, banking, chemicals, consumer products, defense and security, and mining. Its line of businesses includes platform and technology, human resources, sales, sustainability, asset management, and manufacturing. It also includes commerce, marketing, sourcing and procurement, finance, R&D, engineering, and supply chain.
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