NEW YORK--(BUSINESS WIRE)--Sourcepoint, the world’s first Content Compensation Platform, today unveiled its “Dialogue” module, providing publishers the ability to communicate with audiences about compensation choice. In direct response to the growing use of ad block software, Sourcepoint’s mission is to provide publishers with a robust toolkit to establish transparent value exchanges and facilitate direct communication between content creators and content consumers.
“Dialogue” is the first solution of its kind and the latest addition to Sourcepoint’s Content Compensation Platform, allowing publishers to deploy messaging and allow users to agree on compensation terms for accessing digital content. Publishers that utilize “Dialogue” can develop audience segments, create targeted messaging strategies to understand users’ content compensation preferences, and execute campaigns leveraging that data. Sourcepoint is partnering with many of the world’s largest premium publishers to pioneer the messaging standard as a viable solution in response to the continuing industry debate.
The “Dialogue” solution can be leveraged to:
· Deliver customized on-brand messaging to users about compensation choice
· Enable “content locking” for publishers who wish to withhold content from users who have ad block software enabled
· Provide options for consumers to whitelist or to opt-in to ad supported experiences
· Enable audience segmentation, targeting, and creation of messaging scenarios to allow testing and analysis of various strategies (e.g. A/B testing)
· Understand performance of messaging campaigns via reporting interface
Research published in Sourcepoint’s Future of Content Compensation white paper identified direct messaging – wherein users are presented with a message asking blockers to be switched off or to consider an alternative means of compensation – as a flexible option, with 65% of publishers likely to implement as a means to reconnect with their audience and re-establish a transparent and explicit value exchange.
“Dialogue provides us with the ability to engage with our users about compensation choice, providing them multiple options including white listing our site or opting in to an ad-supported experience,” said Nick Flood, Head of Product at Dennis Publishing. “We are using the Dialogue product to communicate at scale with our user base and re-establish a clear value exchange with users about their content consumption. The early results are extremely promising, and we'll be sharing more with the market as we continue with our use of the “Dialogue” product.”
“We believe that ad block usage is a symptom that comes from the lack of clarity around the value exchange in the digital content ecosystem,” comments Ben Barokas, Founder and CEO at Sourcepoint. “Our “Dialogue” product allows our clients to understand their audience preferences and deliver messaging about compensation choice to their users. Finding the right balance that works for both users and publishers is critical. As an industry, we must find the right mix of actions and offerings to align consumer preference with a sustainable way to fund content development to safeguard the internet as we know it.”
Headquartered in New York with offices in London, Berlin, and Seattle, Sourcepoint provides premium publishers with content compensation alternatives that foster more open, balanced and transparent value exchanges with consumers.
Founded by technology veterans and backed by Spark Capital, Foundry Group, Accel and Greycroft, Sourcepoint was founded to meet the expanding compensation challenges faced by premium publishers.