Fitch Rates Kroger's $1.75B Notes 'BBB'

CHICAGO--()--Fitch Ratings has assigned a rating of 'BBB' to The Kroger Co.'s (Kroger) aggregate multi-tranche issuance of $1.75B senior unsecured notes including three-year senior unsecured notes due 2019, 10-year senior unsecured notes due 2026, and 30-year senior unsecured notes due 2046. The notes rank pari passu with existing debt and are being issued under Kroger's indenture dated June 25, 1999. Proceeds from the issuance will be used to refinance maturing debt. At Aug. 13, 2016, Kroger had $1.3 billion of commercial paper and $1.3 billion of senior notes due in the next twelve months.

The Rating Outlook is Stable. A full list of ratings follows at the end of this release.

KEY RATING DRIVERS

Industry-Leading ID Sales Slow: Kroger's ID sales have been positive for 13 consecutive years with Kroger gaining market share as positive pricing perception by customers, effective marketing through use of loyalty card data, and improvements to the shopping experience continue to result in increased customer visits. ID sales increased 5.0% in 2015, 5.2% in 2014, and 3.6% in 2013 but have slowed in 2016 due to deflation.

For the quarter ended Aug. 13, 2016 and the first half of 2016, ID sales increased 1.7% and 2.1%, respectively, with deflation the grocery category estimated as having a negative 1.5% impact in the latest quarter. Kroger expects ID sales to approximate 1.4% - 1.8% for 2016. Fitch anticipates that ID sales can return to the 3% range in 2017 as deflationary pressures ease. The USDA is forecasting food at home CPI of 1% - 2% in 2017, versus 0% to 1% in 2016, as wholesale prices for categories; such as eggs, dairy, protein stop declining.

Relatively Stable-to-Improving EBIT Margins: Kroger's gross margin including retail fuel continues to expand as declining fuel prices and the merger with Roundy's which had a higher gross margin offset price investments, lower top line growth due to deflation, and increased warehousing, advertising and shrink costs. Gross margin expanded 78 basis points (bps) to 22.6% during the first half of 2016, after increasing 100 bps to 22.2% in 2015 and 60 bps to 21.2% in 2014. Excluding fuel and the impact of Roundy's, FIFO gross margin declined a modest 6 basis points during the first half of 2016 due mainly to investments in price.

Kroger has demonstrated an ability to offset historical gross margin pressure with cost-containment and the leveraging of fixed costs. The company's EBIT margin remained relatively stable at 2.8% from 2010 to 2012 and then gradually increased to 3.4% in 2015. Fitch anticipates Kroger's EBIT margin will decline slightly to approximately 3.3% in 2016 due in part to additional labor hours and the acquisition of Roundy's, which had lower EBIT margin, despite projecting roughly 50 bps of gross margin expansion.

Increased Capex to Support Growth: Kroger has steadily increased capex to over 3% of sales to support high-return projects and faster store growth in its existing and high-potential markets for fill-in opportunities. Capex is projected to approximate $3.6 to $3.9 billion for 2016 versus $3.3 billion in 2015 and $2.8 billion in 2014. Kroger had planned capex of $4.1 billion to $4.4 billion. While capex remains higher than historical levels, the company reduced planned capex for 2016 to allow flexibility for additional share buybacks in the near-term.

Cash Flow Usage, Healthy FCF: Kroger has utilized its cash to invest in its business, repurchase shares, and to fund its dividend. Annual free cash flow (FCF) is forecast to be approximately nearly $600 million in 2016 versus $1.1 billion in 2015 due mainly to higher capex and modest dividend growth. Kroger reviews its dividend yearly but the payout to net income has been approximately 20% in recent years.

Steady Leverage: Adjusted debt/EBITDAR declined to 2.7x at the LTM period ended Aug. 13, 2016 from 3.2x at year-end 2013 (post the Harris Teeter Supermarkets, Inc. acquisition). Leverage is expected to stay within Kroger's targeted range of 2.0x - 2.2x net debt/EBITDA, which equates to adjusted debt/EBITDAR below 3.0x, over Fitch's forecast period. Debt reduction is not anticipated as management is expected to direct essentially all its FCF after dividends to share repurchases.

Scale, Diversity Are Benefits: Kroger benefits from its position as the largest supermarket retailer in the nation, its geographic diversity, and its multiple store formats which provide convenience to its customers. Kroger generates over $100 billion of revenue, and operated 2,778 supermarket and multidepartment stores, 784 convenience stores, and 323 jewelry stores across 49 major markets in 2015. The company generally holds the No. 1 or No. 2 position in those markets. Kroger has a significant fuel business, and manufactures about 40% of the private-label products sold in its stores. Corporate brands represent about 25% of total units sold, excluding fuel and pharmacy.

KEY ASSUMPTIONS

Fitch's key assumptions within the rating case for Kroger include:

--Mid single-digit revenue growth in 2015 and 2016, with ID sales of 1.8% in 2016 and 3.5% in 2017. The acquisition of Roundy's is expected to add about $4 billion of annual revenue, or a 4% contribution, in 2016.

--EBIT margin approximates 3.3% in 2016 and 3.4% in 2017. EBITDA margin remains above 5%.

--FCF (post dividends) of nearly $600 million in 2016 and roughly $400 million in 2017, reflecting increases in capex and modest dividend growth.

--Net debt/EBITDA remains within management's targeted 2.0x - 2.2x range, approximating adjusted debt/EBITDAR of 3.0x or lower throughout the forecast period with debt increasing and proceeds used for share repurchases or tuck-in acquisitions.

RATING SENSITIVITIES

A positive rating action would be considered if adjusted leverage improved to the mid-2x range, together with steady mid-single-digit ID sales growth and gradual margin improvement. This is not anticipated at this time.

A negative action would be considered if adjusted leverage moved up to the low 3x range due to pressure on margins and/or a more aggressive approach to share repurchases or acquisitions.

LIQUIDITY

Kroger had approximately $1.8 billion of liquidity at Aug. 13, 2016, of which $319 million was cash and the remainder was availability on the firm's $2.75 billion revolver which backs commercial paper borrowings. Ongoing liquidity is supported by the company's FCF, which Fitch projects will be approximately $600 million in 2016 and $400 million in 2017. Kroger's revolving credit facility expires in June 2019. The revolver subjects Kroger to a maximum net debt/EBITDA financial maintenance covenant of 3.5x. The company's 2.0x - 2.2x leverage target results in significant covenant cushion. Kroger had no outstanding borrowings on its revolver but had $1.3 billion of CP and $13 million of letters of credit under the credit facility at Aug. 13, 2016.

FULL LIST OF RATING ACTIONS

Fitch currently rates Kroger as follows:

--Long-Term IDR 'BBB';

--Senior unsecured notes 'BBB';

--Bank credit facility 'BBB';

--Short-Term IDR 'F2';

--Commercial Paper 'F2'.

The Rating Outlook is Stable.

Date of Relevant Rating Committee: Sept. 1, 2015

Summary of Financial Statement Adjustments - Financial statement adjustments that depart materially from those contained in the published financial statements of the relevant rated entity or obligor are disclosed below:

--Historical and projected EBITDA is adjusted to add back non-cash stock based compensation expense as reported in financials.

--Fitch views operating leases as debt-like obligations so capitalizes gross rent expense using a multiple of 8x.

Additional information is available on www.fitchratings.com.

Applicable Criteria

Corporate Rating Methodology - Including Short-Term Ratings and Parent and Subsidiary Linkage (pub. 17 Aug 2015)

https://www.fitchratings.com/site/re/869362

Additional Disclosures

Solicitation Status

https://www.fitchratings.com/gws/en/disclosure/solicitation?pr_id=1012195

Endorsement Policy

https://www.fitchratings.com/jsp/creditdesk/PolicyRegulation.faces?context=2&detail=31

ALL FITCH CREDIT RATINGS ARE SUBJECT TO CERTAIN LIMITATIONS AND DISCLAIMERS. PLEASE READ THESE LIMITATIONS AND DISCLAIMERS BY FOLLOWING THIS LINK: HTTPS://WWW.FITCHRATINGS.COM/UNDERSTANDINGCREDITRATINGS. IN ADDITION, RATING DEFINITIONS AND THE TERMS OF USE OF SUCH RATINGS ARE AVAILABLE ON THE AGENCY'S PUBLIC WEB SITE AT WWW.FITCHRATINGS.COM. PUBLISHED RATINGS, CRITERIA, AND METHODOLOGIES ARE AVAILABLE FROM THIS SITE AT ALL TIMES. FITCH'S CODE OF CONDUCT, CONFIDENTIALITY, CONFLICTS OF INTEREST, AFFILIATE FIREWALL, COMPLIANCE, AND OTHER RELEVANT POLICIES AND PROCEDURES ARE ALSO AVAILABLE FROM THE CODE OF CONDUCT SECTION OF THIS SITE. FITCH MAY HAVE PROVIDED ANOTHER PERMISSIBLE SERVICE TO THE RATED ENTITY OR ITS RELATED THIRD PARTIES. DETAILS OF THIS SERVICE FOR RATINGS FOR WHICH THE LEAD ANALYST IS BASED IN AN EU-REGISTERED ENTITY CAN BE FOUND ON THE ENTITY SUMMARY PAGE FOR THIS ISSUER ON THE FITCH WEBSITE.

Copyright (c) 2016 by Fitch Ratings, Inc., Fitch Ratings Ltd. and its subsidiaries. 33 Whitehall Street, NY, NY 10004. Telephone: 1-800-753-4824, (212) 908-0500. Fax: (212) 480-4435. Reproduction or retransmission in whole or in part is prohibited except by permission. All rights reserved. In issuing and maintaining its ratings and in making other reports (including forecast information), Fitch relies on factual information it receives from issuers and underwriters and from other sources Fitch believes to be credible. Fitch conducts a reasonable investigation of the factual information relied upon by it in accordance with its ratings methodology, and obtains reasonable verification of that information from independent sources, to the extent such sources are available for a given security or in a given jurisdiction. The manner of Fitch's factual investigation and the scope of the third-party verification it obtains will vary depending on the nature of the rated security and its issuer, the requirements and practices in the jurisdiction in which the rated security is offered and sold and/or the issuer is located, the availability and nature of relevant public information, access to the management of the issuer and its advisers, the availability of pre-existing third-party verifications such as audit reports, agreed-upon procedures letters, appraisals, actuarial reports, engineering reports, legal opinions and other reports provided by third parties, the availability of independent and competent third- party verification sources with respect to the particular security or in the particular jurisdiction of the issuer, and a variety of other factors. Users of Fitch's ratings and reports should understand that neither an enhanced factual investigation nor any third-party verification can ensure that all of the information Fitch relies on in connection with a rating or a report will be accurate and complete. Ultimately, the issuer and its advisers are responsible for the accuracy of the information they provide to Fitch and to the market in offering documents and other reports. In issuing its ratings and its reports, Fitch must rely on the work of experts, including independent auditors with respect to financial statements and attorneys with respect to legal and tax matters. Further, ratings and forecasts of financial and other information are inherently forward-looking and embody assumptions and predictions about future events that by their nature cannot be verified as facts. As a result, despite any verification of current facts, ratings and forecasts can be affected by future events or conditions that were not anticipated at the time a rating or forecast was issued or affirmed.

The information in this report is provided "as is" without any representation or warranty of any kind, and Fitch does not represent or warrant that the report or any of its contents will meet any of the requirements of a recipient of the report. A Fitch rating is an opinion as to the creditworthiness of a security. This opinion and reports made by Fitch are based on established criteria and methodologies that Fitch is continuously evaluating and updating. Therefore, ratings and reports are the collective work product of Fitch and no individual, or group of individuals, is solely responsible for a rating or a report. The rating does not address the risk of loss due to risks other than credit risk, unless such risk is specifically mentioned. Fitch is not engaged in the offer or sale of any security. All Fitch reports have shared authorship. Individuals identified in a Fitch report were involved in, but are not solely responsible for, the opinions stated therein. The individuals are named for contact purposes only. A report providing a Fitch rating is neither a prospectus nor a substitute for the information assembled, verified and presented to investors by the issuer and its agents in connection with the sale of the securities. Ratings may be changed or withdrawn at any time for any reason in the sole discretion of Fitch. Fitch does not provide investment advice of any sort. Ratings are not a recommendation to buy, sell, or hold any security. Ratings do not comment on the adequacy of market price, the suitability of any security for a particular investor, or the tax-exempt nature or taxability of payments made in respect to any security. Fitch receives fees from issuers, insurers, guarantors, other obligors, and underwriters for rating securities. Such fees generally vary from US$1,000 to US$750,000 (or the applicable currency equivalent) per issue. In certain cases, Fitch will rate all or a number of issues issued by a particular issuer, or insured or guaranteed by a particular insurer or guarantor, for a single annual fee. Such fees are expected to vary from US$10,000 to US$1,500,000 (or the applicable currency equivalent). The assignment, publication, or dissemination of a rating by Fitch shall not constitute a consent by Fitch to use its name as an expert in connection with any registration statement filed under the United States securities laws, the Financial Services and Markets Act of 2000 of the United Kingdom, or the securities laws of any particular jurisdiction. Due to the relative efficiency of electronic publishing and distribution, Fitch research may be available to electronic subscribers up to three days earlier than to print subscribers.

For Australia, New Zealand, Taiwan and South Korea only: Fitch Australia Pty Ltd holds an Australian financial services license (AFS license no. 337123) which authorizes it to provide credit ratings to wholesale clients only. Credit ratings information published by Fitch is not intended to be used by persons who are retail clients within the meaning of the Corporations Act 2001.

Contacts

Fitch Ratings
Primary Analyst
Carla Norfleet Taylor, CFA
Senior Director
70 W. Madison
Chicago, IL 60602
+1-312-368-3195
or
Secondary Analyst
David Silverman, CFA
Senior Director
+1-212-908-0840
or
Committee Chairperson
Michael Weaver
Managing Director
+1-312-368-3156
or
Media Relations
Alyssa Castelli, +1 212-908-0540
alyssa.castelli@fitchratings.com

Contacts

Fitch Ratings
Primary Analyst
Carla Norfleet Taylor, CFA
Senior Director
70 W. Madison
Chicago, IL 60602
+1-312-368-3195
or
Secondary Analyst
David Silverman, CFA
Senior Director
+1-212-908-0840
or
Committee Chairperson
Michael Weaver
Managing Director
+1-312-368-3156
or
Media Relations
Alyssa Castelli, +1 212-908-0540
alyssa.castelli@fitchratings.com