NEW YORK--(BUSINESS WIRE)--beGlammed, the leading on-demand beauty service that delivers hair and makeup to the customer’s front door, today announced a new partnership with Macy’s. Leveraging beGlammed’s footprint of more than 1,200 stylists in 22 markets in the U.S., the partnership will offer a new level of convenience to Macy’s customers who are interested in in-home beauty treatments and services.
“Macy’s is one of America’s most trusted omnichannel retailers. Through this partnership, we’ll expand and deliver full-service beauty care from the store to your front door, reaching consumers in new and innovative ways,” says Rebby Gregg, CEO, beGlammed. “By combining beGlammed’s at-home hair and makeup services with Macy’s great brands and loyal customers, we are closing the gap for busy moms, working women and brides-to-be, enabling them to effortlessly look their best from head-to-toe.”
The partnership will utilize beGlammed’s network of more than 1,200 stylists to extend the Macy’s beauty experience outside of the store and direct to customers’ homes. Customers will go to macys.com/beGlammed to book appointments for services ranging in price from $25.00 to $185.00 for services ranging from a touch-up to bridal makeup. The partnership will launch in beGlammed’s current U.S. markets, including Los Angeles, New York City, Miami, Las Vegas, San Francisco, Chicago, Dallas, Fort Worth, Houston, Austin, Orange County, Inland Empire, San Diego, Boca Raton, Palm Beach, Fort Lauderdale, Orlando, Phoenix, Scottsdale, Nashville, Atlanta, and Boston, and will expand to new beGlammed markets in the near future. beGlammed also offers services in Toronto, Canada.
“Macy’s is a top beauty destination for customers across America, and our new partnership with beGlammed will now provide our customers easy access to on-demand, in-home beauty services and consultations,” said Shawn Outler, Macy’s senior vice president, leased businesses. “As we continue to evolve with today’s consumer, we know that she is asking for quick beauty solutions delivered right to her door for everything from a big social event to a fun Friday night out with the girls.”
The companies will promote their partnership through multiple channels, including a dedicated beGlammed landing page and exposure on macys.com, dedicated emails with exclusive offerings, in-store signage, social media promotions and unique events.
beGlammed was founded in 2014 as an on-demand beauty company by Maile Pacheco, a 10-year veteran celebrity makeup artist for MAC cosmetics. beGlammed quickly became a celebrity favorite among the likes of Mariah Carey, Paris Hilton, Miley Cyrus, AnnaLynne McCord, Kelly Osborne, Joe Jonas and more. beGlammed’s unique tiered pricing makes a personal beauty team accessible for all occasions and all budgets via iPhone and Android apps or by visiting www.beglammed.com. Consumers can join the conversation socially @beGlammednow on Twitter and Instagram and www.facebook.com/beGlammed.
beGlammed is the leading international on-demand beauty service that delivers professional hairstylists and makeup artists straight to your door. Tap the app to book a personal beauty team and get pampered on-demand in the comfort of your home, office, hotel, or any other location. beGlammed is the go-to hair and makeup provider for everyone from working professionals, students and busy mothers to brides, jetsetters and celebrities. Appointments also can be booked on www.beglammed.com. Book. Relax. beGlammed!