BOSTON--(BUSINESS WIRE)--Blueport Commerce, the leading provider of ecommerce technology and services for the retail furniture industry, today reported success leveraging big data to drive personalized shopping experiences and online furniture sales over the Labor Day weekend.
Personalized recommendations – the latest addition to Blueport’s Cloud ecommerce platform – are among the features that helped increase online sales for furniture retailers on the platform by as much as 47% compared to last year during this “tent pole” weekend for furniture sales.
Combining machine-learning technology and old-fashioned merchandising, this advanced feature offers shoppers an engaging way to discover new furniture. From alternative pieces to the perfect add-on, shoppers are offered a tailored selection of just the right furniture. This is a particularly powerful tool for furniture retail, where shoppers sometimes have trouble describing what they are looking for, but know what they like when they see it.
“With Blueport’s recommendation feature, we’re taking hundreds of thousands of data points from customer shopping patterns and creating relationships between individual shoppers and the furniture they are most likely to appreciate,” says Carl Prindle, President and Chief Executive Officer of Blueport Commerce. “This personal touch makes it easier for customers to find that piece they’ve already envisioned. It’s a powerful sales tool that offers the best of both worlds – a personalized, exploratory experience for shoppers and increased sales online and in stores for retailers.”
“Shoppers clicking on Blueport recommendations purchased at a rate 664% higher than those that did not and placed online orders that were 58% larger in value,” reports Cole Shipley, Blueport’s Director of Product Management & User Experience. “These results are both remarkable and higher than are typical in other categories, pointing to recommendations’ value in a personal, considered purchase like furniture.”
“We’re thrilled to have seen such great Labor Day results for our retailers from our new recommendations feature, ongoing usability enhancements and their strong promotional and merchandising strategies,” notes Lauren Gordon, Ecommerce Director with Blueport. “Working with our furniture retailers to continuously improve our technology and tactics – it’s results like these that point to the enormous opportunity ahead of us all.”
About Blueport Commerce
Blueport Commerce is the leading Cloud ecommerce platform for furniture, used by the largest retailers in North America to run their omnichannel websites, provide better shopping experiences for their customers and drive sales online and in their stores.