JACKSON, Miss.--(BUSINESS WIRE)--The Ramey Agency, a brand strategy and marketing communications firm, has acquired Adaptive Marketing Works – a one-to-one performance marketing company.
The acquisition gives Ramey a full suite of predictive analytics, database, modeling and segmentation methods to strategically engage customers with comprehensive targeted marketing plans.
The president and CEO of Adaptive, Eddie Woods, will join the agency as SVP/Director of Integrated Marketing Strategy.
“Eddie’s data-driven campaigns have connected businesses with customers on a range of platforms while growing their brand awareness and increasing their return on investment,” said Chris Ray, CEO of the Ramey Agency. “This acquisition will ensure that our clients have continued access to the best industry talent and latest technology.”
Throughout his 30-year career, Woods has helped a variety of businesses analyze and manage customer relationships, including Bass Pro Shops, Eastern Mountain Sports, Mercedes-Benz, NASCAR, The Nashville Network, and most recently, as Chief Marketing Officer for The Limited.
Woods’ experience and expertise allow him to determine the perfect balance of multi-channel marketing tools for campaigns, resulting in a high return on investment, while building and tracking relationships to increase customer loyalty, for clients.
“Ramey’s capacity for brand strategy and communication brilliance is second to none,” said Woods. “I look forward to implementing my analytic-driven strategies and tactics to show clients measurable value in the comprehensive, high-end campaigns this agency produces.”
Prior to this announcement, Woods consulted at Ramey for some of the agency’s current clients, including Bank of the Ozarks, C Spire and Entergy. During this period, he worked to micro-target specific segments through data mining, customer profiling and predictive analytics, in addition to helping build strategic business plans and cultivating acquisition and market share strategies.
Learn more about Adaptive and Eddie Woods at rameyagency.com/adaptive.
About The Ramey Agency
Ramey is a brand strategy and marketing communications company with 40 employees and offices in Jackson, Miss., Memphis, Tenn., and New Orleans, LA. Ramey works with high-end and high-performance clients from coast to coast including Bank of the Ozarks, BankPlus, Cinnamon Shore, ClimateMaster Geothermal, C Spire, Entergy Corp., Hestan, Hunter Douglas, Meyer Corporation, Newk’s Eatery, The Catfish Institute and Visit Mississippi.