SAN FRANCISCO--(BUSINESS WIRE)--PressPlay, a media company distributing content led e-commerce solutions powered by the world’s biggest celebrities, today announced the official launch of its platform, making it possible for top international sports, fashion and entertainment personalities to more meaningfully engage with their fans through interactive and personalized multimedia content. This comes on the heels of PressPlay closing a strategic investment with Sing Tao News Corporation Limited, a Hong Kong-based media company serving global Chinese communities.
China, with over 620 million smartphone users and 641 million digital viewers, will serve as the backdrop for PressPlay’s debut project, launching the personal brand of two-time NBA MVP and Golden State Warriors point guard, Stephen Curry to the estimated 450 million Chinese basketball enthusiasts.
“With the ubiquity of mobile devices and social media, today’s biggest celebrities are expected to engage with their fans worldwide, yet traversing geographical borders and cultural differences is a challenge,” said Samuel Pearton, CEO and co-founder of PressPlay. “With PressPlay, Steph will have the power to connect directly with his fans in China. Our team is working closely with Steph in developing the type of engaging content his fans are clamoring for.”
The brainchild of Samuel Pearton and Alexander Meek, PressPlay allows international superstars and their affiliate partners to monetize through talent branded media channels consisting of mobile applications and Web properties. The company creates direct-to-consumer white label channels in emerging markets and gives celebrities creative control of their brand that will feature real-time, engaging and interactive content such as:
- Exclusive training videos in the gym and behind the scenes on game day
- Live stream events
- Q&A sessions
- A video diary and personalized video messages
- Access to special one-off deals through sponsors and celebrities’ partner brands
Speaking of his partnership with PressPlay, Stephen Curry says, “I’m very excited to have the chance to interact with my Chinese fans in a more meaningful way. My fans mean a great deal to me and PressPlay will help me reach them in ways I never thought possible.”
“We are very excited about what PressPlay is doing in China and think that Stephen Curry will be a great partner,” said Kent Ho, executive director of Sing Tao News Corporation. “From one media company to another, we admire PressPlay’s trailblazing approach to how celebrities can more meaningfully engage with their fans with top caliber content.”
Stay tuned for future announcements, including more celebrity announcements coming soon.
For more information about PressPlay, please visit http://www.pressplay.global/.
About PressPlay
PressPlay creates and distributes direct to consumer media channels for the world’s largest talent. PressPlay allows international superstars to monetize their brand through e-commerce and content with bespoke mobile applications that drive engagement and revenue. The company creates direct to consumer white label channels in emerging markets to give celebrities creative control of their brand to distribute feature rich content to fans.
