NEW YORK--(BUSINESS WIRE)--33Across, a global publisher monetization platform, today announced an expanded partnership with LiveRamp™, the market leader in data connectivity and onboarding. Through LiveRamp, more than 350 partners can tap into 33Across’ vast collection of data insights, including more than 200 audience segments such as holiday shoppers, football fans, and expectant parents. The insights are based on a variety of dimensions including interest, intent, content consumption, keyword searches, copy and paste actions and social sharing activity.
“Marketers need ready access to high-quality data to execute with speed and precision,” said Travis May, president and GM of LiveRamp. “With each addition to our rapidly growing ecosystem, we make it easier for marketers to buy, use, and benefit from 33Across’ data through the tools they use every day.”
LiveRamp allows marketers to more easily and accurately recognize consumers across channels and devices, create a unified view of the customer, and augment insights with third-party data from partners resulting in more personalized and targeted campaigns.
“33Across has been strategically building its partnership with LiveRamp to provide marketers with comprehensive and accurate data that enables them to reach their target audiences,” said Eric Wheeler, CEO of 33Across. “With today’s news, we’re taking this partnership to the next level by making it even easier for marketers to use our data and LiveRamp’s offerings to differentiate their campaigns.”
For over eight years, the 33Across programmatic platform has been an integral part of media campaigns for more than half of the Fortune 1000. Using the company’s AudienceID product, publishers and advertisers can access 33Across’ rich data and insights into more than 30 billion signals per month on 1.4 billion users around the world.
33Across introduced the first publisher monetization platform to guarantee quality through ads that are 100 percent in-view and viewed by humans. Through our advanced technology, and insight into how people view, consume and share content across devices, we enable more than one million publishers to increase revenue and traffic. The 33Across traffic building, insights and monetization tools allow publishers to do what they do best—create great content.
LiveRamp connects more than 350 digital marketing platforms and data providers. By onboarding customer data into the targeting, measurement, and personalization products developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs. LiveRamp is an Acxiom company, delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliances (DAA) ICON and App Choices programs. For more information, visit http://www.liveramp.com/.