NEW YORK--(BUSINESS WIRE)--Shiseido Americas Corporation (“Shiseido Americas”), a subsidiary of Tokyo-based, global cosmetics company Shiseido Co., Ltd. (“Shiseido”), today announced that Kathy Cullin has been appointed to the newly created position of General Manager, Bare Escentuals US, effective August 22, 2016. Ms. Cullin previously served as Senior Vice President, Prestige – Fragrances and philosophy, for Coty’s Americas business. She currently reports to Marc Rey, President and CEO of Shiseido Americas.
As General Manager and a member of Bare Escentuals’ Senior Leadership team, Ms. Cullin will be responsible for the commercial business and customer experience of the bareMinerals and Buxom Beauty brands in the United States. She will also oversee multi-channel direct-to-consumer strategies including bareMinerals retail boutiques and bare + beauty outlets across the country, as well as manage key relationships with department stores and wholesale vendors. Internally, she will work closely with Bare Escentuals’ Senior Leadership to drive long-term sales, marketing and education strategies, as well as encourage collaboration among Bare Escentuals’ sales, marketing, operations and finance teams. Ms. Cullin will also play a key role in Shiseido Americas’ efforts to foster closer partnerships among the regional brand teams within its corporate structure.
“Kathy’s outstanding reputation within the beauty industry is backed by a record of proven leadership,” said Marc Rey. “She is a practiced sales executive and manager. Her keen insight, strategic approach and extensive professional history will help bring the Bare Escentuals business to greater heights of success. I am grateful to have her on board as we write the next chapter for this unique and compelling business.”
Ms. Cullin is a sales, marketing and product development veteran in the cosmetics industry with experience spanning several prestige and mass brands and multiple distribution channels. At Coty, Ms. Cullin was responsible for the planning, implementation and development of all aspects of sales and education for Coty’s Prestige – Fragrances and philosophy divisions, including driving a dynamic strategy across multiple channels such as retail, E-commerce, QVC and military. Prior to joining Coty, Ms. Cullin served for six years at L'Oréal’s Matrix division, most recently as Senior Vice President of Strategic Initiatives, and led sales and marketing initiatives at Clarins USA, Symrise, Puig Beauty USA and Calvin Klein Cosmetics/Unilever. She has also served on the boards of Cosmetic Executive Women and The Fragrance Foundation.
ABOUT SHISEIDO CO., LTD.
Shiseido was founded in 1872 as the first Western-style pharmacy in Japan. The business gradually evolved into a cosmetics company, offering people the most advanced technology and the finest aesthetics available in the East or the West. Now known globally as the premier cosmetics company with roots in Japan, the name Shiseido has come to represent the world’s highest standards of quality. Shiseido’s global selection of skincare, makeup and fragrance includes a high-performance category for special skincare, and a brightening line. Shiseido also offers body care, suncare and a skincare line for men. Fiercely contemporary and innovative after over 140 years in business, Shiseido group brands are now sold in over 120 countries and regions. For more information, please visit http://group.shiseido.com/.