NEW YORK--(BUSINESS WIRE)--In its 6th Next Generation (“NextGen”) Competition, GfK is encouraging undergraduate students to design and execute research on top-of-mind issues for today’s marketers – from the “out of box” experience to brand loyalty to “omnishopping.” The winning team will receive a $1,000 cash prize, as well as a visit to GfK’s New York City headquarters where they will receive feedback on their work and learn about market research as a career.
Click
here to learn more about the 2016-17 competition
and
access the entry
form.
Initial entries, in which students submit proposals for their research projects, are due October 21st, 2016. GfK will select several finalist teams – to be notified on November 25 – who will complete their proposed studies and submit reports for consideration. GfK will announce the competition’s winning team on March 17, 2017.
Entrants must use at least one of three research “lenses” – data integration, mobile research, or user experience (UX) studies – in their projects. GfK’s topics for this year’s projects are:
- Allocating marketing spend effectively
- Identifying the next great innovation
- Building brand loyalty in the age of “omnishopping” (combining online and bricks-and-mortar resources in making a purchase decision)
- Perfecting the “out of box” experience
- Understanding Gen Z’s brand relationships
Past winners of the NextGen Competition – from Aurora University, Chatham University, and Purdue University (Calumet) – focused on topics such as mobile apps, social media, Hispanic consumers, and crowdsourcing.
About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
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