LOS ANGELES--(BUSINESS WIRE)--Consumer electronics giant HTC and sports nutrition leader Quest Nutrition are teaming up to produce a special event for virtual reality enthusiasts. The Mind & Body VR Hack-A-Thon, taking place July 22 through July 24, 2016, will give coders, game developers, and designers 48 hours to create a virtual reality experience that can help people live better. Competing teams have the opportunity to win the grand prize featuring an HTC Vive for each member, Quest Nutrition products, a Vive-Optimized computer system for each member, and a VIRZoom VR Bike.
This multi-day event will bring together VR experts from across Southern California to dream up new possibilities for virtual reality. “Immersive virtual reality experiences have the potential to solve some of society’s most pressing health issues,” said Nick Robinson, Quest Nutrition Chief Marketing Officer. “We’re excited to see how technology, mind, and body, can converge to create something transformative.”
The unique collaboration between HTC and Quest Nutrition stemmed from the companies shared interests in bettering the lives of customers through health and wellness, along with advancements in interactive education. “ We’re very excited to work with Quest Nutrition on The Mind and Body VR Hack-A-Thon. Encouraging developers to apply their skills to non-traditional categories, such as health and fitness, will enable audiences to experience virtual reality in ways that impact their daily lives.” said Jad Boniface, HTC Director of Developer Relations & Partnerships.
For more information about the Mind and Body VR Hack-A-Thon and to register, visit www.MindBodyVRHack.com. Individual and team registration is available through the site until July 22, 2016. The public is invited to experience VR and meet the competitors on Sunday, July 24 at 6:00 p.m.
About HTC
HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile devices and technology, HTC has produced award–winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and HTC Desire lines of smartphones. The pursuit of brilliance is at the heart of everything we do, inspiring best–in–class design and game–changing mobile and virtual reality experiences for consumers around the world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498).www.htc.com.
About Quest Nutrition
Quest Nutrition, creator of America's number-one protein bar, makes clean eating fun. Committed to producing delicious, functional foods with no nutritional compromise, Quest delivers the highest quality products to help active, health-conscious consumers achieve their goals. Quest products are available in over 90 countries and the company is headquartered in El Segundo, California. www.questnutrition.com
