PRINCETON, N.J.--(BUSINESS WIRE)--Marketing technology company NextWorks, LLC has launched version 2.0 of the Content CapsuleTM digital marketing platform. Enhancements include integration with programmatic ad platforms, fully responsive HTML5 layouts, increased speed-to-market and enhanced analytics.
“We continue to listen to the market and respond with upgrades that help solve our clients’ challenges,” said NextWorks CEO Tim Bahr. “These new enhancements allow marketers to create one highly engaging content experience that can serve as a website and can also be deployed, monitored and updated across all digital channels including programmatic advertising platforms.”
The Content Capsule is the first portable website. It replaces more expensive and more time-intensive static websites, while providing innovative digital advertising and content marketing solutions. The technology enables complete website experiences to be embedded wherever a target audience seeks information online with a simple copy-and-paste of an embed code.
As an advertising solution, the Content Capsule’s ability to deliver a much deeper and highly engaging content experience is resulting in an average time per visit of over five minutes. Every interaction with every piece of content is tracked in an analytics dashboard, and changes can be simultaneously made across all distributed Content Capsules in direct response to audience engagement.
“Content Capsules are changing the website dynamic, from pushing viewers to one static location, to being able to easily place website experiences in multiple locations across a customer’s journey,” said Daniel Durazo, Director of Communications, USA, at Allianz Global Assistance. “We are using the technology to embed highly engaging content packages on influencer blogs in stories written by bloggers about their personal experiences with our services.”
Major brands are embracing Content Capsules as an innovative and highly engaging digital advertising solution. They are also embedding Content Capsules on websites, channel partner sites, influencer blogs, publisher sites, Facebook pages and corporate newsrooms.
NextWorks is an innovative marketing technology company that helps brands tell stories by efficiently and effectively producing, packaging, and distributing digital content. The firm’s unique interactive solution, The Content CapsuleTM, makes it easy to integrate complete brand experiences across all digital media channels.