GLENDALE, Calif.--(BUSINESS WIRE)--SweeTARTS, the candy-obsessed brand that believes in making the world anything but bland, today launched new SweeTARTS Mini Gummies and SweeTARTS Soft Bites, as part of its new “Follow Your TART” brand campaign. The campaign, which will extend through the summer, celebrates those who follow their passions to make the world around them more flavorful.
“SweeTARTS knows that amazing things happen when you dive into your passions and express your individuality,” said SweeTARTS Brand Manager, Meghan Erickson. “Our ‘Follow Your TART’ mantra encourages each and every one of us to do what we love and add new and unique flavor to the world in amazing, unforgettable ways.”
The campaign launched with a SweeTARTS anthem video featuring singer/songwriter Troye Sivan, YouTube personality and gamer SeaNanners (Adam Montoya), and LARPing expert Momo O’Brien, to celebrate their unique interests and encourage fans to jump into their passions with full-tilt glee.
"I am super excited to be partnering with SweeTARTS to help inspire and celebrate others who are following their passions," said singer-songwriter Troye Sivan.
To add a side of sweet and tart to this new campaign as only SweeTARTS can, the brand has launched all new perfectly tiny and tangy SweeTARTS Mini Gummies (5.25oz/MSRP$1.79) and melt in your mouth SweeTARTS Soft Bites (5.25oz/MSRP $1.79), both with no artificial flavors or colors, with added colors from natural sources. These tongue twisting candies are available now at retailers nationwide.
Throughout the summer, SweeTARTS will take its passion for candy on the road sharing exclusive, limited-edition candy offerings and surprise guest appearances via a multi-city tour that includes stops at VidCon (June 23-25) and Entertainment Weekly’s Con-X during Comic-Con (July 20-24). Further details will be shared across the SweeTARTS social channels in the weeks to come.
To find out more about SweeTARTS and catch all the cool ways the brand is inspiring and supporting fans to follow their TART this summer visit www.sweetartscandy.com and follow @SweeTARTSCandy on YouTube, SnapChat, Instagram, Facebook and Twitter.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for nineteen consecutive years, Nestlé provides quality brands that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2015 sales of $9.7 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2015 sales of $92 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.