SAN JOSE, Calif.--(BUSINESS WIRE)--Immersion Corporation (NASDAQ:IMMR), the leading developer and licensor of touch feedback technology, today announced TouchSense® Design Cloud, a web environment and the first haptic design toolkit that enables designers and editors to create tactile effects for mobile video easily and efficiently. Currently in beta, TouchSense Design Cloud gives creatives the tools and resources they need to design, iterate and share haptified video projects.
With this solution, Immersion will provide haptic monitoring tools that help designers create their custom tactile effects, and then feel them through a connected Android device. TouchSense Design Cloud enables creatives to iterate and share their designs quickly. After designing the tactile effects in TouchSense Design Cloud, designers and editors can export haptic files that can be played with video content. The tool’s collaboration capabilities support creative iteration and management of multiple ongoing haptic projects simultaneously. When the design work is complete, they can share those projects with stakeholders so they too can feel the complete audio, video, and haptic enabled experience on their Android devices through their mobile browsers.
“When you think about creating and editing content, you think about video and audio – but what about creating for the sense of touch?” said Todd Whitaker, VP Marketing at Immersion. “Immersion is releasing TouchSense Design Cloud to add another dimension to the creation process making it possible for creatives to design visuals, sound, and touch together, creating a much more immersive experience for mobile devices. Crafting these rich experiences can result in a greater impact on sentiment and brand recall. We can’t wait to see what the creative community can do with this tool.”
Immersion has enabled developers to deliver touch experiences in devices for more than 20 years. Now with the release of TouchSense Design Cloud beta, Immersion is empowering designers and editors to bring touch experiences to mobile content -- by adding a new dimension to video editing for mobile devices. The full version of the tool will be released in Fall 2016.
About Immersion (www.immersion.com)
Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptic technology. The company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic technology, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games and videos; restore "mechanical" feel by providing intuitive and unmistakable confirmation; may improve safety by reducing distractions while driving; provide realistic touch feedback when performing robotic medical procedures and training simulations; and expand usability when audio and visual feedback are ineffective. Immersion's technology has been adopted in 3 billion digital devices, and provides haptics in mobile phone, automotive, gaming, medical, and consumer electronics products from world-class companies. With over 2,200 issued or pending patents in the U.S., China and other countries, Immersion helps bring the digital universe to life. Learn more at www.immersion.com.
Forward-looking Statements
This press release contains “forward-looking statements” that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to statements regarding the use of Immersion’s TouchSense technology, the use and benefits of TouchSense Design Cloud, the impact of Immersion’s TouchSense technology in mobile video and mobile advertising, and the positive effects of Immersion’s TouchSense technology in mobile advertising.
Immersion’s actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts (including with respect to TouchSense technology) by Immersion and its licensees; unanticipated difficulties and challenges encountered in implementation efforts by Immersion’s licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion’s technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion’s most current Form 10-K and Form 10-Q, both of which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion’s beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.
Immersion, the Immersion logo, and TouchSense, are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.
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