SAN JOSE, Calif.--(BUSINESS WIRE)--At this year’s Cannes Lions International Festival of Creativity, Immersion Corporation (NASDAQ: IMMR), the leading developer and licensor of haptic technology, will demonstrate how tactile effects strengthen mobile advertising. The “best of the best” branded communication industry awards event, known for recognizing cutting-edge creative work, has partnered with Immersion to showcase the innovative use of the sense of touch. Immersion will be adding haptics to a selection of advertising campaigns showcased in The Work, the Festival’s exhibit of creative works shortlisted for the Lions Awards, at the Palais des Festivals, June 18 – 25, in Cannes, France.
“Cannes Lions is all about pushing the boundaries of creativity,” said Philip Thomas, Lions Festivals, CEO. “We are thrilled to feature an exhibit on the creative use of haptic touch technology at this year’s Festival. Immersion TouchSense® technology represents a new creative craft that brings forth the full experience of sight, sound and touch in mobile content. This is another step forward in creating fully immersive, engaging, brand experiences.”
“We’re excited Cannes Lions has chosen to feature our technology at the event that celebrates the industry’s finest branded communications work,” said Todd Whitaker, vice president of marketing at Immersion. “We’ve seen great results from recent campaigns that demonstrate significant improvements in consumer engagement and brand lift when haptics are designed into mobile content. Our exhibit at Cannes Lions International Festival of Creativity will showcase haptic technology applied to the most innovative works at the show.”
During the Festival, Immersion will feature newly “haptified” mobile advertising campaigns at its exhibit and on Immersion’s Content Portal Android app. Download the app on Google Play to feel the new haptic branded works.
Learn more about haptic advertising and Immersion’s TouchSense® technology at http://www.immersion.com/the-power-of-touch-in-ads/
About Immersion (www.immersion.com)
Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptic technology. The company’s touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion’s high-fidelity haptic technology, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games and videos; restore “mechanical” feel by providing intuitive and unmistakable confirmation; may improve safety by reducing distractions while driving; provide realistic touch feedback when performing robotic medical procedures and training simulations; and expand usability when audio and visual feedback are ineffective. Immersion’s technology has been adopted in 3 billion digital devices, and provides haptics in mobile device, automotive, gaming, medical, and consumer electronics products from world-class companies. With over 2,200 issued or pending patents in the U.S., China and other countries, Immersion helps bring the digital universe to life. Learn more at www.immersion.com.
This press release contains “forward-looking statements” that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to statements regarding the use of Immersion’s TouchSense technology, Immersion’s participation in the Cannes Lions International Festival of Creativity, the positive effects of Immersion’s TouchSense technology in mobile content, and the use of Immersion’s TouchSense technology in mobile content and in mobile devices.
Immersion’s actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion’s business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts (including with respect to TouchSense technology) by Immersion and its licensees; unanticipated difficulties and challenges encountered in implementation efforts by Immersion’s licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion’s technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion’s most current Form 10-K and Form 10-Q, both of which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion’s beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.
The use of the word “partner” in this press release does not mean a legal partner.
Immersion, the Immersion logo, and TouchSense, are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.
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