LONDON--(BUSINESS WIRE)--According to the latest market study released by Technavio, the breastfeeding supplies market in Europe is expected to grow at a CAGR of more than 4% during the forecast period.
This research report titled ‘Breastfeeding Supplies Market in Europe 2016-2020’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. This market research report also includes an up to date analysis and forecasts for various market segments and all geographical regions.
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The report categorizes the breastfeeding supplies market in Europe into three major product segments. They are:
- Breast milk storage and feeding
- Breastfeeding pumps
- Breastfeeding accessories
Breast milk storage and feeding market in Europe
The breast milk storage and feeding market in Europe is expected to reach USD 498 million by 2020. Technological innovations and the growing number of working women are expected to propel the growth of the market over the next five years.
Europe held the second-highest share of the global breast milk storage and feeding market in 2015. The birth rate in the region has remained stable over the last four years at approximately 10.27 live births per 1,000 people since 2010. The infant mortality rate too has posted negligible change from 4.49 deaths per 1,000 live births in 2010 to 4.33 deaths per 1,000 live births in 2014. “Owing to this stability, the demand for breast milk storage and feeding products in Europe is likely to remain stable over the next five years,” says Brijesh Kumar Choubey, a lead analyst at Technavio for retail goods and services.
Breast milk storage and feeding bottles can be broadly categorized into glass baby bottles, plastic baby bottles, and baby bottles made with other materials such as silicone and stainless steel. The glass baby bottles segment is the fastest-growing category, however, plastic breast milk storage bottles are still widely used in the region as these are readily available in the market, along with being extremely convenient in handling.
Breastfeeding pumps market in Europe
The breastfeeding pumps market in Europe is expected to reach USD 374 million by 2020, growing at a CAGR of over 7%. This segment is expected to continue its present growth trajectory over the next five years as well, mostly owing to the long replacement cycles and relatively high costs of these products.
Breastfeeding pumps can either be of open or closed systems. While open breastfeeding pumps do not have a barrier between the pump and the collection kit, closed breastfeeding pumps have a barrier present in their devices, which plays a significant role in the purchase decision for these products. The absence of a barrier in open breastfeeding pumps means that the expressed milk can be routinely exposed to outside air and may be subject to contamination. Also, with open breastfeeding pumps there is always a possibility for milk particles to get stuck in the tubing of the pump, which then becomes difficult to clean. These milk particles going unnoticed could also result in the development of molds in the pumping tubes, which can be harmful to babies. Thus, closed breastfeeding devices are a popular choice for mothers. In 2014, closed breastfeeding pumps accounted for approximately 83% of the market.
A growing number of working women in Europe will further propel the growth of this market during the forecast period. In addition to the typical breastfeeding pumps, innovative products such as the double electric breastfeeding pumps are also available in the market today.
Breastfeeding accessories market in Europe
The breastfeeding accessories market in Europe is expected to exceed USD 147 million by 2020, growing at a CAGR of over 7%. Though the breastfeeding accessories market in Europe occupies the smallest share of the overall market, it is still estimated to post a relatively fast pace of growth over the next five years.
This segment includes cleaning products and breast shields for breastfeeding pumps. The short product replacement cycle is a key factor that will likely contribute to the projected growth rate of this segment during the forecast period. Breastfeeding pump shields, for example, are essential for nursing mothers. These shields are available in different sizes and hence lactating mothers have the option to choose the product that best fits them. “Such products may need to be upgraded or altered during the course of nursing, thus the market for these breastfeeding accessories can be expected to grow at a visibly faster rate than the breastfeeding pumps market,” says Brijesh.
The top vendors highlighted by Technavio’s research analysts in this report are:
- Ameda
- Medela
- NUK
- Philips
- Tommee Tippee
Browse Related Reports:
- Global Breastfeeding Pumps Market 2015-2019
- Breastfeeding Supplies Market in the US 2016-2020
- Global Baby Bottle Sterilizer Market 2015-2019
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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
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