BROOKLYN, N.Y.--(BUSINESS WIRE)--Home furnishings retailer West Elm announced today that it will open its first Idaho store in downtown Boise on Thursday, June 9 at 10 a.m., bringing approximately 30 new jobs to the area. The 14,158-square-foot-store features West Elm’s unique fall assortment for modern living as well as a signature Design Lab with complimentary design services.
Rooting itself in Boise, West Elm incorporated wooden “Tater Blocks” salvaged from the renovation of Simplot’s Caldwell-based potato storage facility into the store’s custom interior design. The blocks, once used as industrial flooring for potato storage facilities, have been repurposed to create a unique art installation at the new store.
“We are honored to incorporate materials representing the region’s unique agricultural heritage into our first Idaho store,” says West Elm president Jim Brett. “And we look forward to learning more about Idaho’s culture by contributing to the renewed vibrancy of Boise’s historic downtown.”
To celebrate the opening, West Elm partnered with Boise-based artist Ladybug Press to design an exclusive tote bag, which will be gifted to the first 300 shoppers with a $50 minimum purchase. Additional store opening activities include a sweepstakes* offering local customers a chance to win a $2,000 gift card and an invitation to a private pre-opening celebration on Wednesday, June 8 from 6 p.m. - 8 p.m. to benefit Global Gardens Boise.
The West Elm Boise LOCAL assortment includes the following eight makers from Idaho:
- ALETHEIA DSGNS: Macramé maker and art teacher who combines love of nature and culture to create wall hangings
- Idaho is Love: Tea towels, totes and wooden decor handmade with love from Idaho
- Ladybug Press: Environmentally-conscious prints, coasters, and greeting cards that capture Boise landmarks
- Lost Little Things: Boise-based maker of laser cut home goods
- Melanie Folwell: Modern and magical prints and postcards serving the greater Boise area and beyond
- Nystrom Goods: Concrete planters in clean designs handcrafted in Boise
- Puur Body: Vegan wine soaps and body butter made in Boise
- Studio 1212: Architect and graphic designer/husband and wife team who create custom furniture such as live edge cedar and pecan side tables
For up-to-date information on in-store promotions and events, customers are encouraged to Like the West Elm Boise store on Facebook: https://www.facebook.com/westelmboise/ and follow the store on Instagram: @westelm_boise. West Elm Boise is open Monday-Friday 10 a.m. - 9 p.m., Saturday 10 a.m. - 7 p.m. and Sunday 12 p.m.- 6 p.m. The store’s address is 824 W. Idaho St, Boise, ID 83702 and the phone number is 208.342.0163.
*Open only to residents that live within the Boise, ID area. Official rules of the sweepstakes can be found on the Boise Sweepstakes page.
About West Elm
West Elm helps customers express their personal style at home. Headquartered in Brooklyn, NY, the brand opened its first store in 2003 in DUMBO, the neighborhood it still proudly calls home. Everything West Elm does is designed to make an impact, from its commitment to Fair Trade Certified, local and handcrafted products to its community-driven in-store events and collaborations. Mixing clean lines, natural materials and handcrafted collections from the US and around the world, West Elm creates unique, affordable designs for modern living. The brand operates 87 retail stores in the United States, Australia, Canada and the UK, ships internationally to customers around the world and operates stores in Mexico, the Middle East and Philippines through unaffiliated franchisees. West Elm is part of an active community on Facebook, Instagram, Pinterest, Twitter and YouTube, and is a member of the Williams-Sonoma, Inc. portfolio of brands.
