Pepperidge Farm Releases New Goldfish® Made with Organic Wheat

Launch Marks First Organic Pepperidge Farm Product

Goldfish Made with Organic Wheat are available nationally and come in three delicious flavors: Cheddar, Parmesan and Saltine. (Photo: Business Wire)

NORWALK, Conn.--()--Pepperidge Farm today announced Goldfish® Crackers Made with Organic Wheat, made with non-GMO ingredients, as the latest addition to its 30+ Goldfish offerings. Goldfish Made with Organic Wheat come in three delicious flavors: Cheddar, Parmesan and Saltine and are sold in 8 ounce re-sealable bags for $3.99, at all major retailers nationally. As always, Goldfish are baked with 100% real cheese, and contain no artificial flavors or preservatives, and all colors are sourced from plants.

Designed for families who choose organic foods, Goldfish Made with Organic Wheat are 70% organic and certified by the California Certified Organic Farmers (CCOF). CCOF is a USDA accredited domestic and international organic certifying agency, headquartered in Santa Cruz, California.

Brian Blanchard, Vice President, Cookies & Crackers, said, “Goldfish Made with Organic Wheat expands our offerings to meet the needs of America’s evolving young families, while delivering the same delicious taste children and parents have grown to expect from Goldfish. As with the introduction of Goldfish Baked with Whole Grain last year, we are always looking to provide wholesome snacking fun and smiles to all families.”

Pepperidge Farm, based in Norwalk, Connecticut, introduced its Goldfish crackers in 1962 after founder Margaret Rudkin discovered them on a trip to Switzerland. Today, Americans enjoy about 150 billion Goldfish each year – if strung from head to tail, that could reach around the world nearly 60 times. For more information and ideas about how to interact with Goldfish, visit www.goldfishsmiles.com and www.goldfishfun.com.

About Pepperidge Farm

Pepperidge Farm, Incorporated, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. Based in Norwalk, Connecticut, Pepperidge Farm was founded in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, wholesome bread for her allergy-afflicted son. For nearly 80 years, people have relied on Pepperidge Farm for its fresh bakery and snack offerings. Among the company’s most popular products are Goldfish® crackers, Milano® cookies, more than 50 varieties of fresh baked breads including Pepperidge Farm Swirl™, Farmhouse and Whole Grain, and frozen Puff Pastry, Layer Cakes, and Garlic Bread. The company is found in nearly ¾ of homes nationwide. Pepperidge Farm has been part of Campbell Soup Company since 1961. For more information, visit www.pepperidgefarm.com or follow Pepperidge Farm on Facebook and Twitter.

Contacts

Pepperidge Farm
Bethridge Toovell, 203-846-7136
Sr. Manager Communications
Bethridge_Toovell@pepperidgefarm.com

Contacts

Pepperidge Farm
Bethridge Toovell, 203-846-7136
Sr. Manager Communications
Bethridge_Toovell@pepperidgefarm.com