MIAMI--(BUSINESS WIRE)--Supporting its rise as the most comprehensive and diverse motorsports and automotive digital media and technology company in the world, Motorsport Network today announced that it has acquired Amalgam Holdings Ltd.
Under terms of the transaction agreement, the company, which is headquartered in Bristol, UK, will be renamed The Amalgam Collection Ltd.
Amalgam will leverage Motorsport Network’s multinational and multimedia presence, including sales and marketing operations in 21 regions and 14 native languages around the world.
Amalgam, a privately held company, was established in 1985 and is currently owned by its founder, Sandy Copeman. The company has long-term licensing agreements with nearly every Formula 1 team and sponsor, along with premier manufacturers like Ferrari, Mercedes AMG, Bugatti, Aston Martin, Lamborghini, and more.
Copeman will lead all day-to-day operations of the new company.
“Amalgam and Motorsport.com share a strategic vision through our business relationships with teams and sponsors in Formula 1 and most every major race series,” said Zak Brown, non-executive chairman, Motorsport.com. “Through this acquisition, we continue our mission and commitment in housing the most comprehensive automotive and motorsports content in the world.”
Home to the world’s finest hand-crafted automotive and motorsports collections, Amalgam’s exclusive technologies, engineering, and precision make it the revered choice with the finest marques in motoring and motor racing.
“Motorsport Network is the recognized market leader in automotive and motorsports digital media and have a remarkable team developing and deploying cutting-edge technology to drive their businesses,” said Copeman.
“As a design and technology company ourselves, we hope to leverage our long-standing business relationships with one of the world’s most recognized automotive and motorsports brands making this opportunity with Motorsport Network a logical partnership.”
The new AmalgamCollection.com platform site will be launched in July 2016.
About Motorsport Network
Motorsport Network is a leading multinational, multimedia, and technology company with focus on digital assets in automotive, motorsports, data and statistics, e-commerce and digital broadcast verticals.
Amalgam Collection of England is recognized worldwide as makers of the finest hand-made large-scale models. Their work is unique in its attention to detail together with a focus on creating models that truly capture the style and spirit of each car. Amalgam has dedicated their energy and passion to achieving a level of accuracy, precision and excellence that raises the finished replica far above anything previously created.