This research report titled ‘Global Weight Loss Supplement Market 2016-2020’, provides an in-depth analysis of market growth in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments, including retail stores, direct selling, online, and others.
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“In 2015, North America emerged as the largest weight loss management market. It accounted for more than one-third of the sales and most of its revenue was derived from meal replacement products and weight loss supplements. Presently, APAC, Eastern Europe, and Latin America are the fastest growing regions in the weight loss management market. Growing awareness, improved product offerings, and increased promotions are some factors that are anticipated to drive the growth of this market over the next four years,” said Barath Palada, one of Technavio’s lead analysts for health and wellness research.
“The demand for weight loss supplements is expected to grow at a fast rate because it helps maintain fitness levels while it consumes less time when compared to preparation of dietary meals,” added Barath.
Global weight loss supplement market by distribution channel 2015 (USD millions)
- Retail stores 2208.9
- Direct selling 624.9
- Online 607.2
- Others 259
Source: Technavio research
Global weight loss supplement market by retail stores: largest segment
The global weight loss supplement market by retail stores was valued at USD 2.21 billion in 2015. Retail stores, which include supermarkets and drugstores, account for the largest share of the global weight loss supplement market. This is mainly due to the wide range of products they have to offer, which allows customers to compare products of different brands. The growth of retail stores can be attributed to the favorable investment climate in developing regions such as Africa, Asia, and Latin America, coupled with an increase in urbanization, growth of the middle class, and rise in the number of employed women.
Global weight loss supplement market by direct selling: second-largest segment
The global weight loss supplement market by direct selling was valued at USD 624.9 million in 2015. The global weight loss supplement market by direct selling is growing fast. Manufacturers are focusing on selling weight loss supplements directly to consumers to be able to interact with them through sales representatives. This enables them to understand consumer requirements and get feedbacks of their offerings. It also helps manufacturers to lower operational costs. As a result, many manufacturers of weight loss supplements are likely to stick to direct selling during the forecast period.
Global weight loss supplement market by online
The global weight loss supplement market by online was valued at USD 607.2 million in 2015 and is the fastest growing segment. China and the US were the leading end-users in 2015, accounting for 55% of the global online sales. The online segment of the global weight loss supplement market is quickly gaining ground and increasing competitiveness by shortening delivery time. Consumer preference is therefore shifting in favor of online portals owing to their convenience and round-the-clock availability. Growing number of online websites are offering a broad range of weight loss supplements, thereby increasing the demand for these products, especially among working individuals who seek accessibility and convenience.
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