NEW YORK--(BUSINESS WIRE)--33Across, a global publisher monetization platform, is providing a new way for publishers to drive incremental mobile web revenue through in-feed video ad units. Launched today, the company’s new “Mobile In-Feed” offering enables publishers to monetize mobile web traffic through high impact autoplay in-feed videos. For buyers, it enables them to scale programmatic on the mobile web with video ad units delivered only when the player is in-view.
Specifically, 33Across’ Mobile In-Feed offering is an in-stream mobile video ad unit that automatically plays within content or a product feed when a viewer is within at least 50 percent of the creative display area. The ad units are available in 15 and 30-second spots, and respond to any mobile device and user action by automatically resizing to fit the screen’s width in portrait and landscape views. The ad units automatically pause and close to return to the content when the ad is less than 50 percent in view. They also feature a fully controlled user experience, making it easy for viewers to control audio, skip ads or play videos in full screen. To see how 33Across’ Mobile In-Feed works, view the 20-second video here: https://vimeo.com/167328467
Mobile In-Feed builds upon 33Across’ suite of outstream video offerings, which includes its vPillar offering and interstitial ad units. The new in-stream mobile video ad units are also available on the 33Across Real Platform, the industry’s first 100 percent in view, fraud-free programmatic platform. Through its first party relationships with publishers, 33Across offers the highest quality inventory that guarantees ads are 100 percent in view by humans.
“According to Cisco, more than 75 percent of global mobile traffic will be video content1 by 2020(1). As the demand for video grows and mobile device usage continues to outpace desktop and tablets, publishers will be challenged to deliver and monetize mobile content,” said Eric Wheeler, CEO, 33Across. “We are committed to addressing those challenges and elevating industry ad quality with flexible, cross device ad placements that in view, fully engage the user and reflect the interests of today’s publishers and buyers.”
33Across introduced the first publisher monetization platform to guarantee quality through ads that are 100 percent in-view and viewed by humans. Through our advanced technology, and insight into how people view, consume and share content across devices, we enable more than one million publishers to increase revenue and traffic. The 33Across traffic building, insights and monetization tools allow publishers to do what they do best—create great content.
1 Cisco Visual Networking Index Forecast (VNI), 2016