LONDON--(BUSINESS WIRE)--According to the latest market study released by Technavio, the higher education learning analytics market in the US is expected to grow at a CAGR of almost 26% during the forecast period.
This research report titled ‘Higher Education Learning Analytics Market in the US 2016-2020’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all geographical regions.
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The report categorizes the higher education learning analytics market in the US by application areas into the following four segments:
- Performance management
- Curriculum design
- Institutional management
Higher education learning analytics market in the US by performance management
The higher education learning analytics market in the US by performance management is expected to exceed USD 322 million by 2020, growing at a CAGR of over 26%.
A majority of colleges and universities in the US are deploying learning analytics to enhance programs and policies for student performance improvement. The analytical tools are increasingly used to proactively monitor and gauge the academic performance of students. The intervention policies benefit students by comparing and assessing their grades.
These kind of inputs play a critical role for teachers to help them develop personalized learning methodologies. This will trigger enhanced student engagement while fostering inclusive learning. “Another significant advantage of this application is its ability to reduce dropout rates, especially in STEM-related education programs. As the nation is already struggling with educational attainment crisis, the application of learning analytics will play a strong role in overcoming these hurdles,” says Jhansi Mary, a lead research analyst at Technavio for education technology.
Higher education learning analytics market in the US by curriculum design
The higher education learning analytics market in the US by curriculum design is expected to exceed USD 161 million by 2020, growing at a CAGR of over 26%.
In this era of online learning, students and teachers are overloaded with myriad sources of information. The bring-your-own-device policy, which has resulted in students and faculty using a variety of devices to access content, mandates the need for educators to develop and share digitized content that is compatible with the end-user platforms. Data can be collected about student logging and searching particular courses and the average time spent by them.
This data can then be analyzed to provide insights on whether course content is exhaustive or needs improvement. Hence, the application of learning analytics is useful in developing content that can be accessed through any device or platform. All of these factors will ensure sustained demand for curriculum design during the forecast period.
Higher education learning analytics market in the US by institutional management
The higher education learning analytics market in the US by institutional management is expected to exceed USD 108 million by 2020, growing at a CAGR of over 24%.
With the availability of education technology solutions, institutions are not only keen on improving the quality of education but also on attaining operational efficiencies. “As universities run on marginal government funding and stringent annual budgets, the deployment of learning analytics helps them increase operational efficiency and reduce costs,” says Jhansi.
The reports generated are used by advisors in the higher educational institution to make strategic decisions such as donor contributions and funding. It also assists in effectively tracking and managing administrative activities on student data management and faculty support. Hence, institutions, that have multiple branches, will increasingly use learning analytics for the purpose of institutional management.
Higher education learning analytics market in the US by personalization
The higher education learning analytics market in the US by personalization is predicted to exceed USD 54 million by 2020, growing at a CAGR of over 23%.
With an increase in online education, colleges and universities in the US have the same goal of personalizing the learning process. Realizing that each student's learning needs differ at different times, courses are embedded with learning analytics. To ensure they get the best out of the learning program, students have started using learning analytics to visualize their performance on a real-time basis.
The dashboards that represent their understanding in a quantifiable manner aids students with timely feedback. The recommendation system further helps in suggesting how the learning objectives can be achieved within a particular time period. The methods and complexity levels vary for each subject and the learner's ability to understand the concepts. As universities move toward adaptive learning, the application of this software will surge.
The top vendors highlighted by Technavio’s research analysts in this report are:
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