LONDON--(BUSINESS WIRE)--According to the latest research study released by Technavio, the color cosmetics market in the US is expected to reach over USD 13 billion in revenue by 2020.
This research report titled ‘Color Cosmetics Market in the US 2016-2020’, provides an in-depth analysis of market growth in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments, including face makeup, eye makeup, lip makeup, and nail makeup.
Request sample report: http://bit.ly/1YcabOw
“Manufacturers in the US market are keen on expanding their presence in the luxury segment. To achieve this, vendors are extending their presence in a wide spectrum of products ranging from bath products to nail polishes. Fashion designers such as Marc Jacobs and Tom Ford are also extending their presence in the premium beauty segment. Marc Jacobs' luxury store in Manhattan, New York specifically targets customers for purchasing premium fragrances and cosmetics. Similar strategies are likely to be used by many other vendors during the forecast period,” said Brijesh Kumar Choubey, one of Technavio’s lead analysts for cosmetics and toiletry.
“In 2014, the premium lip color segment generated more than USD 420 million worth of sales in the US alone, while the eye makeup segment generated sales of over USD 1,100 million. To further tap this lucrative market, many vendors are envisaging the introduction of seasonal trends through innovative advertisements and social campaigns over the next four years,” added Brijesh.
Color cosmetics market in the US by product type 2015 (% revenue)
- Face makeup 44.06%
- Eye makeup 32.21%
- Lip makeup 12.85%
- Nail makeup 11.89%
Source: Technavio research
Face makeup market in the US: largest segment
The face makeup market in the US was valued at USD 5.04 billion in 2015. During this period, the face makeup segment emerged as the highest revenue generator in the color cosmetics market in the US. Bronzers and blushers became the top-selling beauty products, with sales increasing thanks to the contouring and face mapping trend. Smashbox’s Step-By-Step Contour Kit is one of the top three contour brands of Sephora.
In 2015, Topshop launched the Face collection, which featured foundations, concealers, a concealer palette, and two primers at affordable prices. The company currently has over 80 shops in the US. The launch of new products and innovative additions is predicted to aid the growth of this segment during the forecast period.
Eye makeup market in the US: second largest segment
The eye makeup market in the US was valued at USD 3.57 billion in 2015, owing to the growing demand for eye color cosmetic products. In an effort to tap this attractive market, the leading manufacturers are developing new products. Giorgio Armani Beauty's Eye Tint, launched in 2015, is available in the market for USD 38 and offers twelve shades. In the eyebrow makeup market, large vendors like MAC and Clinique are among the top players. The niche brand Anastasia Beverly Hills is also one of the fastest-growing brands in the US, while Benefit Cosmetics is among the leading brands in western US.
In the eyeliner segment, brands are now shifting from thick gel formulas to mess-free pens and tubes that can be applied without eyeliner brushes. Benefit Cosmetics was one of the first brands to launch gel liners in pen form, with the “They're Real!” push-up liners. The angled rubber tip allows users to get as close to the lashes as possible, thereby delivering a straight, clean line. Tarte Cosmetics' Tarteist Clay Paint Liner is the first-ever squeezable cream liner that comes with a tapered metal tip.
Lip makeup market in the US: third largest market
The lip makeup market in the US was valued at USD 1.47 billion in 2015. A wide variety of highly-pigmented glosses, stains, liquid lipsticks, and balms are available in the market that do not require the precision of applying lipstick, and hence can be used easily. Stila's Stay All Day Vinyl Lip Gloss, which is a high-shine, high-pigment, high-performance lip gloss, gives the appearance of a lacquered lip. The product prevents dry lips as it is infused with moisturizing ingredients, seaweed extracts, and organic green coffee oil. NYX Cosmetics' Soft Matte Lip Cream is another prime example of lipstick and lip gloss’ combination.
Browse related reports:
- Global cosmetic serum market 2016-2020
- Global premium cosmetics market 2015-2019
- Global premium nail polish market 2015-2019
- Global nail care market 2015-2019
Purchase any three reports for the price of one by becoming a Technavio subscriber. Subscribing to Technavio’s reports allows you to download any three reports per month for the price of one. Contact enquiry@technavio.com with your requirements and a link to our subscription platform.
About Technavio
Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
If you are interested in more information, please contact our media team at media@technavio.com.
