LOS ANGELES--(BUSINESS WIRE)--Sigue Corporation, a global money transfer leader, is already seeing a steady uptick in transactions in the weeks leading up to the largest volume days in the money transfer industry – the first two weeks of May. The calendar correlates to Mother’s Day celebrations throughout the U.S., Mexico and Latin America with the U.S. holiday celebrated on Sunday, May 8, followed quickly by its Mexico counterpart on Tuesday, May 10.
The anticipated increase in transaction volume around Mother’s Day coincides with the busiest part of each month, when many customers use Sigue to pay their rent and utility bills. Sigue expects the heavy volume to continue through the second weekend of May.
“Transactions triple the day before Mexico’s Mother’s Day – which falls on May 10 – with customers generously honoring their mothers from far away,” said Chris Kawula, Chief Sales & Marketing Officer. “This year we anticipate an especially great surge because discretionary spending is up due to a combination of factors including the rise in minimum wage, lower gas prices and expanded opportunities in the service industry. May 2016 will likely be one for the record books.”
Sigue launched a series of customer appreciation giveaways in April and May in honor of Mother’s Day, with weekly cash prizes ranging from $25 to $500. The giveaways are open to all customers who send wire transfers with Sigue or to text entrants without purchase through May 31. A total of 314 cash prizes will be awarded. Agents who conduct winning transactions will receive an equivalent cash prize as a special incentive to increase sales. Sigue Corporation has more than 10,000 agents in the United States.
Sigue will sponsor or participate in 700 events throughout May to promote Sigue wire transfers, including radio remotes at retail agent locations, large music festivals and grassroots community events across the United States.
“We love our mothers, and giving to our mothers makes us all feel good,” Kawula added.
About Sigue Corporation
Headquartered in Sylmar, California, Sigue is a leading financial services company providing international electronic money transfer services to over 140 counties. The company is privately held and operates through a comprehensive network of retailers. Learn more at www.sigue.com.