BOSTON--(BUSINESS WIRE)--Visible Measures, the leader in content advertising data and technology, today announced its industry-first 100% fraud-free video advertising solution to unburden marketers from the increasing stress around ad fraud and waste. A natural extension of its Fabric video content advertising platform and building upon insights gained from tracking over 20,000 video advertising campaigns over the past seven years, Visible Measures’ fraud-free solution takes advantage of the company’s superior video analytics and data expertise and third-party partnerships to offer marketers the first, true anti-fraud video advertising solution.
According to a study by White Ops and the Association of National Advertisers (ANA), advertisers will lose $7.2 billion globally to bots in 2016. With so many issues for advertisers to be concerned about, Visible Measures has taken the lead in offering a 100% guaranteed solution for the market. The company is taking the burden off of advertisers by leveraging its background as a leading video analytics and data company with full Media Rating Council accreditation, 100 percent viewability solution and now a fraud-free guaranteed solution. Additionally, Visible Measures is also the only content advertising firm that guarantees at least 30 seconds of consumer attention or at least one consumer engagement for maximum video effectiveness. The high standards that Visible Measures has set for attention and engagement far exceed industry norms.
“Non-human traffic is a serious problem that curtails the effectiveness of digital advertising,” said Jonah Goodhart, CEO and Co-Founder, Moat. “We are pleased to be partnered with Visible Measures as they offer a guarantee that if Moat measures inventory bought via Visible Measures as non-human, the advertiser doesn't pay for it. This sends a powerful message to marketers and will help align the right incentives for the broader market."
Visible Measures guarantees its fraud-free solutions as a first-of-its-kind offering that combines big data for video, massive reach, social data and technology to detect and prevent invalid, non-human traffic. Participating marketers are guaranteed to have best-in-class video advertising quality. Visible Measures’ solution is backed by a history of tracking over 500M videos, MRC accreditation and partnerships with leading third-party ad verification partners and leading publishers. Major brands and agencies already trust Visible Measures’ solutions to maximize their ad spend and increase engagement and results, without worrying about fraud.
“Inventory quality is a rising concern for advertisers, and there are a multitude of issues that they are worrying about —whether it’s invalid traffic, viewability, ad blocking, and more,” said Brian Shin, CEO and Founder, Visible Measures. “There are billions of dollars of waste happening in digital advertising due to ad fraud, and we have time and time again answered the call for innovation on behalf of marketers. Our expertise in analytics and data has allowed us to solve this problem and let our clients focus on their brands and results, rather than fraud.”
Key solution features include:
- Guarantee that 100% of paid media is fraud-free.
- At least 30 seconds of consumer attention or at least one consumer engagement for maximum video effectiveness.
- Independent third party verification services via Moat.
Visible Measures’ fraud-free solution is available immediately to its brand and agency partners within its Fabric platform. For more information on Visible Measures’ fraud-free solution visit www.visiblemeasures.com.
About Visible Measures
Visible Measures, the leading content
advertising technology provider, enables brands to better compete for
consumer engagement by maximizing their Share of Attention relative to
media spend in video content advertising. The company’s platform is
fueled by a massive proprietary dataset, as well as patented
programmatic technology that combines five trillion data points to
reach more than 500 million unique monthly users across 600,000 web and
mobile properties. World class advertisers and brands successfully rely
on Visible Measures’ video content advertising platform every day to
drive unmatched consumer engagement worldwide. Visit us online at www.visiblemeasures.com
or follow us on Twitter @visiblemeasures.
True Reach and Visible Measures and the Visible Measures logo are registered marks owned by Visible Measures Corp. Other company and product names may be trademarks or servicemarks of their respective owners.
