BRENTWOOD, Tenn.--(BUSINESS WIRE)--According to the Pew Research Center, Americans are more racially and ethnically diverse than ever before, meaning homebuyers are also becoming more diverse. In fact, the National Association of Hispanic Real Estate Professionals (NAHREP) expects Hispanics to comprise 50 percent of all new home buyers by 2020. This is just one example.
In response to a changing market, Churchill Mortgage today announced Leticia Mijes as its new Multicultural Market Manager. In this newly created role, Mijes will focus efforts on better meeting the unique needs of an increasingly diverse homebuyer population in communities across the country.
“I am thrilled to take on this initiative on behalf of Churchill Mortgage,” said Mijes. “It’s an exciting time for both the housing industry and for multicultural groups across the nation. As the industry recovers, the economy strengthens, and more individuals and families find themselves in a position to own their own homes, Churchill is a trusted mortgage partner to support their home financing needs.”
With more than 20 years of mortgage industry experience, Mijes will lead Churchill Mortgage’s national strategy to strengthen communication with multicultural populations, ensuring that the opportunity to realize the American dream of homeownership is equally accessible to prospective borrowers of any group. Leveraging her role as past-president of NAHREP’s Houston chapter, Mijes establishes and maintains relationships with Realtors, referral partners and the local communities, while also supporting the lender’s efforts to recruit and train mortgage professionals to better serve a more diverse homebuyer population.
“By recognizing the unique needs of different homebuyer groups, we knew it was crucial for us to recruit a seasoned mortgage expert to support multicultural efforts,” said Mike Hardwick, president of Churchill Mortgage. “Leticia’s professional experience, combined with her passion for working with and educating individuals makes her the perfect choice to spearhead our efforts and be a positive influence in communities with rich cultural backgrounds. We are committed to helping individuals achieve debt free homeownership and look forward to her efforts.”
About Churchill Mortgage
Founded in 1992, Churchill Mortgage is a privately owned company by its more than 380 employees. A full-service and financially sound leader in the mortgage industry, the company provides conventional, FHA, VA and USDA residential mortgages across 36 states. As heard on personal finance expert and author Dave Ramsey’s nationally syndicated radio show, the lender focuses on the right loan product for each borrower, providing the education and tools necessary to ensure borrowers’ financial stability through its consultative approach to lending and strong commitment to local communities. Churchill Mortgage is a wholly-owned subsidiary of Churchill Holdings, Inc.
For more information about Churchill Mortgage, visit www.churchillmortgage.com or follow the company on Twitter @ChurchillMtg and Facebook at www.facebook.com/churchillmortgage.
