LEHI, Utah--(BUSINESS WIRE)--Bask Technology Inc., one of the nation’s leading providers of managed tech services for seniors and small businesses, today announced two strategic leadership appointments. Phil Fraher has been hired as Chief Financial Officer, and Zane Bennett has been promoted to Senior Vice President of Sales & Services.
“We’re very excited to announce the appointment of two highly experienced individuals. We welcome Phil Fraher to the Bask team and are pleased to expand Zane Bennett’s role,” said James P. Dunn, CEO of Bask. “Bask is entering a new era of growth and focus, and both executives bring immense experience that will help accelerate our mission to be the premier provider of technology support for the senior market. Bask is focused on providing best-in-class service to our members, and having a talented team in place ensures we can deliver on this promise.”
Fraher brings more than two decades of senior leadership experience within technology companies, including venture capital, M&A, and international business expansion. Before joining Bask, he served as CEO, COO and CFO for Houston-based FuelQuest, President and CEO of Visual Numerics, Inc., COO and CFO of Brightmail, Inc. and held other financial management positions at Cahners Business Information Electronic Media Division, Pilot Software, and Dun & Bradstreet. In addition, Fraher has been a key advisor to several emerging startup organizations and previously served as an Executive in Residence at the Houston Technology Center. He holds an MBA from the Simon School of Business at the University of Rochester and a BS in computer engineering from Auburn University.
“Bask has a tremendous opportunity to be a leader in this market and change the way seniors experience technology,” said Fraher. “I look forward to working closely with CEO James Dunn, the senior management team and the Board of Directors to help shape Bask’s financial growth and impact the overall direction of the company.”
As a part of Bask’s focus on strengthening its senior leadership, the company announced that it has promoted Zane Bennett to Senior Vice President of Sales & Services. In this new role, Bennett will set the strategic direction for Bask’s rapidly growing services business. He will be responsible for defining, implementing, and managing all aspects of the sales & services organization, including an outsourcing strategy and overall profitability.
Before joining the company, Bennett served as the Senior Director of Solution Services for Dealertrack Technologies, where he developed and executed strategy and vision for all servicing teams, including the support center, professional services, proactive field support, implementation, and data services. He received his BS in Information Systems and his MBA from Brigham Young University.
“I’ve had a close-up view of Bask’s vision and execution while serving as Vice President of Services, and I am excited to take on a larger role at the company,” said Bennett. “Bask is offering an incredible service to seniors, and I’m thrilled to continue growing the business on both the sales and services fronts.”
Bask offers more than tech support–it provides people support. The company empowers its members to embrace new technology and stay protected from threats to their privacy and personal data. Its Technology Advisors provide help right when people need it, for any device, in everyday language. In the digital age, Bask delivers remote technology support that puts human connection first. For more information, please visit http://www.bask.com.