LONDON--(BUSINESS WIRE)--Technavio has announced the top five leading vendors in their recent coconut water market in Europe 2016-2020 report. This research report also lists 19 prominent vendors that are expected to impact the market during the forecast period.
Competitive vendor landscape
The coconut water market in Europe has grown from a small segment in the soft drinks market to a market with huge growth potential. The concept of packaged coconut water was relatively new a few years ago in almost all the markets, but a few vendors have realized its potential and they now dominate the market. Currently, there are over 250 vendors of packaged coconut water worldwide. Vita Coco dominates the market (in Europe and globally) in terms of revenue.
According to Vijay Sarathi, lead analyst at Technavio for non-alcoholic beverages research, “The low capital cost involved in setting up a bottling plant for coconut water is attracting small-scale industries to the coconut water market. However, pioneer vendors control most of the market share.”
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Coca-Cola was founded in 1886 and is headquartered in Atlanta, US. The company manufactures, distributes, and markets a variety of non-alcoholic beverages. It sells 1.9 billion beverage units every day in more than 200 countries.
The company sells its coconut water under the brand name Zico. Coca-Cola took a minority share in Zico's business in 2009 however, it completed the majority acquisition by 2013. Zico was launched by Mark Rampolla in 2004, Zico had global sales of around USD 115 million in 2014 and is poised for further growth in Europe and rest of the world.
Green Coco Europe
Green Coco Europe is headquartered in Prinzregentenufer, Nuernberg, Germany, and was established in 2002. The company sells its product in Germany, the Netherlands, Austria, Switzerland, Morocco, the Ukraine, and Australia. It manufactures it products as per EU fruit juice regulations and IFS standards in Germany and Austria.
The company's offerings in the coconut water market in Europe include natural juice, coco juice with a natural flavor, and coco juice with juice. The company sells these products in glass and PET bottles and Elopak with screw caps.
PepsiCo was established in 1898 and is headquartered at New York, US. It is a global provider of beverages and food. Their key businesses include Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi-Cola.
PepsiCo retails its coconut water under the brand names Kero Coco, Naked Juice, and O.N.E. The three brands generated total global sales of around USD 455 million in 2014. In 2014, Naked juice was launched in supermarkets in the UK, competing head on with Zico and Vita Coco.
Vaivai was founded in 2010 and is headquartered at Paris, France. The company offers a full range of coconut products including, coconut water, coconut oil, and coconut chips. The company has long-term relationship with several coconut producers around the world.
The company's product offerings include, coconut water, coconut water & passion fruits, cooconut chips, virgin coconut oil, and deodorized coconut oil.
Vita Coco was founded in 2004 and has its headquarters in New York, US. The company manufactures and distributes coconut water primarily in the US market. It also has operations in Europe and Asia. It uses its network of retail stores, independent grocery stores, and retailers in universities and airports for selling its products. It also sells through online stores such as amazon.com.
The company offers a range of fresh and pure coconut water in a variety of flavors like pineapple, lemonade, peach and mango, and orange.
Browse related reports:
- Global Coconut Water Market - Market Research Report 2015-2019
- Global Maple Water Market 2016-2020
- Bottled Water Market in APAC 2015-2019
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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