NEW YORK--(BUSINESS WIRE)--Centron, a full-service, wholly integrated communications firm, is proud to announce that the agency has been named a finalist for Med Ad News Agency of the Year in Category III (revenue of less than $25 million) for the second year in a row. Celebrating the work done in 2015, which was also the agency’s 10th anniversary year, Med Ad News highlighted the firm’s successful coordination of several significant product launches, securing new business and realignment of the operational structure.
“We are excited that so many of our clients responded so positively to our integrated model,” explained Maricia McLaughlin, CEO of Centron. “And now, to be recognized by our peers, reaffirms the way in which we support our clients, work as a team and deliver results.”
A realignment of leadership, vision and resources allowed Centron to maximize emerging opportunities. In addition to unifying four already-established and successful marketing entities under the Centron brand – Centron Advertising, Centron Medical Education, Centron Public Relations and Centron Market Access – Centron also created Centigration, a strategic planning unit.
In 2015, Centron was responsible for several successful wholly integrated product launches, including Ipsen’s Somatuline® for oncology; IBSchek™ blood test for irritable bowel syndrome; and Liletta®, Allergan’s IUD. New business wins included expanded relationships with Ipsen to support Dysport® for the treatment of select spasticity disorders, and with Bayer for global marketing and medical affairs support of Xofigo®. New clients included Bristol-Myers Squibb, DBV Technologies, Ariad, Celgene and Daiichi Sanyko.
“Our fully integrated approach allows Centron to work with brand teams on all levels to deliver the strategic vision needed to differentiate a drug and drive success and growth across key milestones,” added McLaughlin.
Med Ad News judging takes into account creative track record, management strength, financial performance, strategic thinking, account wins and losses, and ability to attract talent. The winners will be announced April 21 at an awards ceremony at Pier Sixty of Chelsea Piers in New York City.
About Centron
Centron is a full-service medical communications agency offering senior-level strategic expertise across a range of therapeutic areas in advertising, public relations, medical education and market access. Centron’s senior staff has over 300 years of combined healthcare experience and is committed to building bold, effective, and synergistic communications. Centron is a HealthSTAR Communications company and is based in New York, NY. Centron is also the US lead agency for the HealthStar Vivactis Global Network. Find out more about Centron at www.centroncom.com.
About HealthSTAR Communications
HealthSTAR Communications is one of the largest marketing services networks in the industry. It’s companies SCS, HealthSTAR Clinical Education Solutions, and Centron offer complementary divisions that provide a comprehensive portfolio of traditional and unique services. The HealthSTAR companies work with more than 100 different pharmaceutical and healthcare manufacturers representing more than 207 brands. HealthSTAR’s mission is to significantly improve the effectiveness and efficiency of healthcare communications. HealthSTAR offers a full range of marketing services to reach and communicate with all of the stakeholders in healthcare: providers, consumers, purchasers, and managers. The company is privately held and based in Mahwah, NJ. Learn more about HealthSTAR Communications at www.healthstarcom.com.