MINNEAPOLIS--(BUSINESS WIRE)--J.R. Watkins, a 148-year-old manufacturer of gourmet food, home and personal care products, is pleased to announce its new line of all-natural food coloring, launching in April of 2016. The 4-color kit will offer four colors: blue, yellow, red and green, made with 100 percent natural vegetable juices and spices including beet juice, turmeric, and spirulina extract. The kit provides an option to make all-natural colors at home. The J.R. Watkins Natural Food Coloring Kits will become available for $8.99 (MSRP) at Target, Hy-Vee, JRWatkins.com, and a number of other retailers across North America.
“J.R. Watkins has a strong history of providing consumers with high-quality products that are free of artificial dyes. It’s a natural evolution for us to apply this same great offering to food coloring,” says J.R. Rigley, President and CMO at J.R. Watkins. “The concern for synthetic colors in food began with the clean label and natural trend and as a result, the FDA approved a full range of natural colors for use in the food industry. Our new 4-color kit has been developed with the highest standards of ingredients with consumers and their families in mind.”
In recent years, numerous companies like Nestle and General Mills have removed the use of artificial color additives as a result of an FDA investigation on adverse behavioral effects from exposure. The demand for natural colorings arose in 2007 when the colorings were linked to hyperactivity in children. Other companies include Kraft, who announced that their classic macaroni and cheese will debut in 2016 without synthetic colors, and Panera Bread pledged to ditch artificial colorings and other additives by the end of 2016.
For more information on the full line of J.R. Watkins products, visit www.jrwatkins.com.
About J.R. Watkins
Crafted in the USA Since 1868…Naturally.™ The J.R. Watkins Co. creates gourmet spices and extracts, personal care and home care products with only the finest natural ingredients. From the bluffs high above the Mississippi River in Winona, Minnesota, comes the purity of J.R. Watkins. Our tried-and-true products have been good and natural through and through since 1868. J.R. Watkins products are available at a variety of North American retailers and online at JRWatkins.com. For more information, visit JRWatkins.com or follow J.R. Watkins on Facebook, Instagram, and Twitter.