WEST HOLLYWOOD, Calif.--(BUSINESS WIRE)--REVOLVE, the leading online retailer serving fashion-savvy millennial consumers, today announced the opening of the REVOLVE Social Club, an exclusive physical shopping experience for REVOLVE’s most-devoted customers, brand ambassadors and fashion influencers on Melrose Avenue in West Hollywood, CA.
The REVOLVE Social Club is an extension of the brand - social, fun, sexy, aspirational and forward-thinking - which drove the company to an excess of $400 million in sales in 2015. Inspired by the shift in retail trends and evolution of consumer habits since the company’s launch in 2003, the REVOLVE Social Club will be a members-only venue for REVOLVE to more intimately connect with its customers through private shopping, exclusive events and a deeper brand experience.
The REVOLVE Social Club experience includes:
● Personalized Private Shopping. Members can schedule a completely personalized shopping experience. The entire store can be curated for that member using REVOLVE’s data-driven merchandising algorithms combined with its world-class styling team. This is the first time a physical retail space can be fully customized and merchandised for an individual customer.
● Designer Testing Hub and Pop-Up Shop. As longtime champions of emerging designers, REVOLVE will provide select brands with the invaluable opportunity to connect with their most valuable customers and see responses to their pieces in a physical space via pop-up shops and events.
For Love & Lemons will host the first pop-up shop at the REVOLVE Social Club from April 7 to 9, debuting its REVOLVE-exclusive 26-piece collection in physical retail before going live on REVOLVE.com on April 11. Pop-up shop events are by invite only.
● FOMO-inducing Experiences. Designed with socially-driven experiences as its core, influencer-hosted parties, VIP styling sessions from celebrity stylists, and private music showcases may take place on any given day. The impeccably decorated three-level building includes a Melrose-facing, multi-purpose storefront, a showroom on the second floor, and an upper deck with a 360º view of L.A.– and each corner and wall is filled with Instagrammable moments. The space is not a just retail location, but an extension of the REVOLVE brand.
“REVOLVE has dominated the online shopping experience for millennials for the past decade, and the REVOLVE Social Club is where we see retail going next. The Social Club provides an unprecedented high-touch and personalized shopping experience for our most loyal customers. It leverages everything we know about her and puts her right in the center of the aspiring REVOLVE lifestyle,” said Michael Mente, Co-Founder and Co-CEO of REVOLVE.
“Millennial customers value experiences, intimate relationships, and authenticity, and our data gives us a unique opportunity to provide that to our most valuable customers,” said Mike Karanikolas, Co-Founder and Co-CEO of REVOLVE.
The REVOLVE Social Club is located at 8070 Melrose Avenue, Los Angeles. In celebration of the opening and launch of the For Love and Lemons exclusive collection, the Social Club will host a private pop-up shop from April 7 to 9. For more information about the REVOLVE Social Club, please contact RSC@REVOLVE.com.
About REVOLVE
REVOLVE Clothing is the premier online multi-brand retailer of premium millennial fashion. The company's unrivaled collection of more than 500 of the world's most coveted established and emerging brands in women's and men's designer apparel, shoes and accessories is an embodiment of the Los Angeles-chic, style-savvy consumer. Founded in Los Angeles in 2003 by friends-turned-business partners Michael Mente and Mike Karanikolas, REVOLVE’s family of brands also includes their luxury offering, FORWARD by Elyse Walker, and Alliance Apparel Group, designer of brands including Lovers + Friends, Tularosa, NBD and RAYE. The bootstrapped company grew successfully for almost a decade before TSG Consumer Partners became a strategic investor in 2014. For more information please visit www.revolve.com, or find us on Instagram, Twitter, Pinterest, and Snapchat.
